Joya

@backroomsmovie has a Scent Score. Now available at Joya. Five fragrances, each timed to a specific moment in the film. Follow the score as…

@backroomsmovie has a Scent Score. Five fragrances: timed to specific moments in the film, translating atmosphere into scent. Founder and …

Five movements. One Scent Score. STATIC. YELLOW. WET. SWEETENER. DRIFT. Five fragrances, blotters and a timestamped guide designed to unfo…

(01) of (05): STATIC Silky skin musks. Scorched dust. Electrical hum. Dry, empty space under high-voltage light. The feeling of occupied em…

Saturday, October 4th, 2–7pm: we're opening the studio with our friends at @dancingsonoma for Super Bloom Saturday—wine, scent and something…

The next place to smell our latest work is @BrooklynMuseum, starting October 11. For their immersive installation of Monet & Venice, Freder…

(05) of (05): DRIFT. Metallic hiss. Ash. Humidity. Sweetness. Electrical overload. Signal deformation. The feeling of system collapse. The…

(02) of (05): YELLOW. Aged fluorescent ballasts. Heated plastic. Waxy laundry detergent. Sour chemical degreaser. The feeling of fluorescen…

(04) of (05): SWEETENER. Synthetic candy sweetness. Drugstore floral perfume. Powdered cosmetics. Stale cigarette smoke. The feeling of cor…

What does it mean to experience Venice the way Monet did? The conversation continues as @small.lisa reflects on perception and atmosphere—o…

Scent, designed as space. Inside the @brooklynmuseum rotunda for the Monet and Venice exhibit, fragrance becomes the first experience, unfo…

Why was memory as important to Monet as observation? lisasmall shares how Monet painted not only from what he saw, but from what stayed wit…

A quiet ritual for the new year. Paint the air with us. Let air, light, and time shape what you feel. Write a note. Send one along. Inspire…

(03) of (05): WET. Wrong, brackish water. Cold pipe metal. Musky industrial carpet. Wet sheetrock. Trapped humidity. The feeling of mineral…

How do you curate something people feel, not just see? Our founder, Frederick Bouchardy, speaks with @small.lisa , Senior Curator of Europe…

Five Movements. Five Timestamps. Here’s how to follow the @backroomsmovie Scent Score: 🎬 Start the film and your timer together. 🟨 At ea…

🚪Backrooms Scent Score tip: Once the final movement, (05) Drift, settles, spray (01) Static again to revisit the film’s initial atmospheric…

Now open at @BrooklynMuseum. Monet & Venice features three fragrances we created for the immersive exhibition — Aqua Alta, L’Enveloppe, and…

We have something new for you to smell at @Bloomingdales this Saturday, 9/6. Stamp it and let joy bloom. We've been collaborating with arti…

ALL ACCESS PASS: Joya x @TomFruin is live! A glowing rooftop beacon by artist Tom Fruin now crowns Joya Studio in Red Hook. Inside: scent be…

Warming up Hemingway’s birthday across @raysbarnyc @raysbarbk @jacsonbondnyc with a key lime daiquiri, Joya’s Hemingway Havana candle, and i…

Come closer. For @redhookopenstudios this weekend, we’re bringing Backrooms outside Joya. Follow the scent to our gates. You’ll be smellin…

Meet in ALL ACCESS PASS, a transformation of memory and material. To mark the exhibit, a limited, rare edition of Daylight and Nightlight, …

2025 sharpened our perspective. Scent isn’t an accessory — it’s identity. Across art, film, retail and experience, we followed that belief …