Our new friends have officially arrived. Welcoming Sanger Naturwelt cuddly animals and grasping toys to the store! 🐰🧸🪿🐘🐏 We have mix of…
Unpacking the teethers and bath toys was so fun. 🤩 These make the best add-ons to a gift or nesting purchase. I loved Oli & Carol for my so…
Holiday Giveaway 🎄❄️ We’re super excited to partner with amazing brands to gift an exquisite bundle of goods! How to enter: 1. Follow @an…
[Closed] Give us a tap if you’re currently nesting and let us know how you’d spend $250 at willaby. We’ll choose a soon-to-be parent of a ne…
The Black Friday 20% sale continues. Get 20% off baby blankets, bedding, and throws with the code BLKFRIDAY. The sale includes all forms of …
Meet Lucy Goosey, the cutest organic cotton floppy friend and a great baby gift that’s easy for little hands to hold. Lucy’s head, hands, an…
20% off ends today! Take 20% off baby blankets, bedding, and throws with the code BLKFRIDAY.
Almost 15 years now of waking up to photos like this one! How lucky are we to see newborns welcomed into the world with our blankets, and fo…
LTK Creators: Be one of the first to add willaby to your LTK and begin earning commission on our products! We’re excited to extend our reach…
It’s been our growing desire to offer more sustainable, non-toxic options for nursery in one stop. After years of experience, we are a trust…
• washable wool duvet • available in toddler, twin, full/queen, & king We believe we’ve found the holy grail of natural fill duvets, teste…
Our gauze has been the backdrop for countless special photos over the years. This one of Briar and Banks is no exception! 🐻❄️❤️🐻❄️❤️
In love with the washable wool rugs we’ve just added to the shop. Made from natural, undyed wool. Shaped to look like pelts, and so lush for…
The holy grail of burp cloths — 12 layers of high-grade, pure, GOTS certified cotton. ✨
• • moving (in) sale • • We’re settling into our new warehouse space, and they are a bit too many rugs for the shelves! Here’s one more dis…
Hello to Margaret Louise! 👋🏼 🤍 And congratulations to @amallicone! (undyed lace baby blanket / rose)
Our comfy throw blankets are a pregnancy and postpartum vibe. ✌🏽✌🏽 (throw / undyed)
• Spring bedding sale! • Save 25% off adult bedding, children’s bedding, and crib sheets with the code SPRINGBED. (Applies to regular price …
Blink and the newborn stage is over! No worries though, because you begin to understand that each stage is a gift and watching your child un…
Our Mother’s Day 15% off sale ends today! The discount applies to full-price willaby cloths, blankets, and bedding. (essential baby blanke…
Our undyed hand-loomed rug made from GOTS-certified organic cotton is our best-selling rug. Completely machine washable, and in sizes from b…
Big yawns from Gardner 🥱☺️ (undyed lace baby blanket / moon)
Pink for baby girl 🎀🎀 (lace baby blanket / rose)
Give the gift of years of soothing and comfort in our best-selling baby blanket. As we near the end of 2025, the realization sets in that we…
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