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The next chapter of fairy magic IS HERE… 🧚 NEW Fairy Blaster Dry Texturizing Spray - NOW in store at Sephora and Sephora at @kohls + onli…

POV: DAE’S YEARBOOK JUST DROPPED 📓✨ To celebrate the product voted Most Likely to Do the Most, we’re giving 5 winners our Styling Cream PR …

Big hair, bigger daedreams. ☁️✨ Meet NEW Dreamriser Volumizing Mousse for airy volume, touchable body, and dreamy texture. NOW available a…

need some inspo to build your cart? here’s what our founder @amberfillerup is stocking up on at the Sephora Spring Savings Event ✨🛒

Our go-to that’s always in our bag (or on it 🤭) Cactus Fruit Taming Wand — for flyaway touch-ups wherever the dae takes us. To celebrate …

smells so good you’ll wish it was dessert 🍋🍦   Our bestselling Cactus Fruit 3-in-1 Styling Cream is now here in our limited-edition Vanil…

This rug? Straight from a daedream bathroom✨

IT’S HEREEEE! 🤭the 3-in-1 styling cream you know + love, now in a limited edition vanilla scent 🍦🤍 available exclusively on the Sephora a…

welcome to the dae yearbook committee 🩷 first assignment: prepping the awards for our most decorated classmate 🏆 @vhandstitching

Are you team Signature Citrus or Desert Peach? 👀🍑👇

The votes are in… 🏆 Cactus Fruit 3-in-1 Styling Cream is officially Most Likely to Do the Most. Bouncy blowouts, defined curls + smoother …

your favorite wand got a holidae mini makeover 🎀 Our limited-edition Tiny Taming Wand Trio is here ft. three pocket-sized Taming Wands. N…

Some products become favorites… others earn a reputation. 👀🏆 5,000+ five-star reviews, sold out 4x + award-winning for a reason. Cactus F…

The easiest updo routine, the dae way. ☁️🤍 Start with our 3-in-1 Styling Cream for a soft, flexible slick back, then finish with Fairy Dus…

spotted: your favorite styling cream taking over NYC 👀 see us around the city? don’t forget to tag us 🤭

Every yearbook has its superlatives… and this year, we’re giving one of our own a title. But we need your vote, daedreamers. 👀 Cactus Frui…

a dae in the life of our next campaign… 📸✨ stay tuned.

Proof that volume doesn’t have to come with crunch. ☁️ NEW Dreamriser Volumizing Mousse gives soft, touchable body and effortless air-dried …

WIN A SPOT ON OUR PR LIST + OUR LIMITED-EDITION VANILLA DAE BEAM MAILER 🍨✨ (yes… the striped terry bags included 🤭) Here’s how to enter: …

GIVEAWAY!!🌸🫧⭐️🛍️ ⁠ ⁠ enter to win the ultimate skin + hair haul 💌 we’ve teamed up with our friends at @sincerelyyours to give FIVE lucky…

WIN A SPOT ON OUR PR LIST FOR 2026 + OUR NEW Fairy Blaster Dry Texturizing Spray⁠ ✨🧚 Here’s how to enter:⁠ 🧚 Follow @daehair + like this …

DAE x LIAISON GIVEAWAY!! 🌸🫧⭐️🛍️ The perfect dae starts here… 💛✨ We're partnering with our friends at @liaisonlabel to gift one lucky wi…

Meet the pastry inspired by Vanilla Dae Beam…✨ We’ve partnered with our friends at @lappartement4f to bring our Vanilla Dae Beam scent to l…

here’s to the dae dads who make the little moments feel special 💛 happy father’s dae!