The Perfumer's Story

THE SECRET IS OUT. THE PER-FUME DISCOVERY SETS HAVE DROPPED.!! Two art-designed scented wardrobes. Five 5ml perfumes in each. Ten characte…

Helena Bonham Carter finally smells Old Books fragrance in my atelier. Her reaction says everything. Smell it for yourself. Also available…

FROM ROBOTS TO RENEGADES. My first London Fashion Week scent creation was Alexander McQueen’s iconic 1998 show, when Shalom Harlow was spra…

THE SECRET’S OUT. WELL, SOME OF IT… ✨ KAIA GERBER collaborated with her perfumer AZZI GLASSER to create the scent identity of ‘Susan Rey…

My greatest inspiration has never come from a laboratory. It comes from places like this. A DISCOVERY OF AN INHABITED ISLAND IN GREECE off…

INSPIRATION FOUND ON MY TRAVELS sun-warmed leather, soft suede and desert air THE ACCORD BEHIND TUSCAN SUEDE #TuscanSuede #LeatherAccord …

A TABLE. OF A FEW SCENTED SECRETS. Closing Frieze week with Art Scents. An intimate brunch hosted by Fair Play Art & House Collective. Than…

THE SECRET IS OUT. YOUR SCENTED WARDROBE IS ABOUT TO DROP. Two art-designed PER-FUME DISCOVERY SETS. Five perfumes in each. Ten characters…

AMBER MOLECULE Eau depart Character & Style: FEMININE, LOYAL, SOULFU Includes the most natural Amber Resins, frankincense, Patchouli & Mus…

ON SET WITH THE ONE & ONLY RAIN ON EARTH. THE CANDLE EVERYONE WANTS TO GET THEIR HANDS ON. READY, STEADY, GLOW. #RainOnEarth #theperfumers…

SUMMER 2026 🇬🇷🇫🇷🇲🇨 Just back from the most wonderful summer holiday with my family… and it was exactly what we needed. ✨ After a tou…

originally created for JOHNNY DEPP AS TONTO IN THE FILM LONE RANGER a bespoke suede leather accord, soft, sensual and distinctive T U S C…

A Sunday pause after a very full London week. Running a company, building a brand and looking after a family and home can mean long hours a…

BANK HOLIDAY FEVER. FEVER 54 has already raised the temperature this Bank Holiday weekend. Character & Style Hedonistic, Magnetic, Dangerou…

WHEN TWO ARTISTS COLLIDE, ART BECOMES MORE THAN SOMETHING YOU SEE. IT BECOMES SOMETHING YOU FEEL. Two creative minds. Two different senses.…

THE MOMENT AUSTIN BUTLER FIRST SMELT TUSCAN SUEDE - EAU DE PARFUM In Azzi’s atelier, discovering the intelligence behind its addictive lea…

LOVE AT FIRST WHIFF. LOYALTY EVER AFTER. GREY MYRRH Eau de Parfum AUSTIN BUTLER. KAIA GERBER. ASHLEY WALTERS. NICK GRIMSHAW. Different ch…

DAY TWO: ENTER RED. 🔴 This is not simply a discovery set. It is a collectable art designed perfume wardrobe of five characters, each hidin…

YES, YOU HEARD IT HERE FIRST. 🟢 Hidden cinematic accords created for Johnny Depp, Jude Law, Austin Butler and Orlando Bloom are now yours …

NOTHING TO DECLARE? FIVE SCENT SIGNATURES DETECTED. CHARACTERS UNKNOWN. PER-FUME DISCOVERY SETS NO.1 + NO.2 Your SCENT-DNA is about t…

WHY DOES PETRICHOR FEEL SO POWERFUL? The human brain detects PETRICHOR, the scent of RAIN on warm EARTH, at around 100 parts per TRILLION. …

With the one and only Johnny Depp this week at his sold-out O₂ concert with Alice Cooper and the Hollywood Vampires. Plus a surprise appeara…

Every character has a scent. For Kaia Gerber as Susan Reynolds in Ryan Murphy’s The Shards, C Eau de Parfum became an invisible part of the…

NOEL GALLAGHER. RAIN ON EARTH CANDLE DEFINITELY. MAYBE. Accords: Rain/Earth/Petrichor/Concrete #NoelGallagher #RainOnEarth #ThePerfumersS…