
Life in a whirlwind of emotions. Chopard's new cinematic campaign celebrates 50 years of the Happy Diamonds collection and their enduring vi…

The camera starts rolling. Everything changes. Step behind the scenes of the Happy Diamonds campaign as @Chopard Ambassador @BellaHadid tra…

Unstoppable. That's the energy of Happy Diamonds, embodied by Chopard Ambassador Bella Hadid. Serving confidence with every step, the catwal…

Always in motion. Never out of focus. Chopard Ambassador @BellaHadid wears the Happy Sport The First, bringing its vibrant zest for life to…

Countless runways. Chopard's newest Ambassador @liuwenlw moves with the confidence that made her a fashion icon, wearing the new Happy Diam…

A family vision that created a legacy going far beyond time. Caroline Scheufele, Chopard Co-President and Artistic Director, reveals the ori…

An iconic profile. A new chapter. Guess who Chopard's new ambassador might be. Stay tuned for the reveal on September 15. #Chopard #HappyDi…

The magnetism is real. The fascination is collective. Go behind the scenes of the Happy Diamonds campaign and discover the unmistakable char…

The fascination is instant. With her magnetic presence, Chopard Ambassador @BellaHadid brings a cinematic dimension to Happy Diamonds, weari…

Does this silhouette look familiar? Guess who's behind this iconic profile. More to come on September 15. #Chopard #HappyDiamonds

Fuelled by the free spirit of the ’70s. Happy Diamonds carry the legacy of a bold, vibrant era, embodied by Karin and Caroline Scheufele. …

An unmistakable Chopard icon. Name its silhouette if you can. Get ready for the Maison’s next chapter. #Chopard #HappyDiamonds

Together again. Celebrating 50 years of Happy Diamonds, @Chopard Ambassador @bellahadid reunited with the Maison Co-President and Artistic D…

Some icons are recognised by the way they move. Can you guess the Chopard creation that set diamonds in motion? Discover the Maison's latest…

One day, one city, one new chapter. Freshly announced as a Chopard ambassador, @liuwenlw spent the day in New York immersed in the world of …

A city that never stands still. Diamonds that never stop spinning. In New York, the energy of Fashion Week set the stage for the launch of C…
From glacier to coastline. Inspired by the blue tones of the Rhône River as it flows from the Swiss Alps to the Mediterranean Sea, the Alpin…

Confidence is a craft. Behind the scenes of the Happy Diamonds campaign, new Chopard Ambassador @liuwenlw approaches every gesture with inte…

A legendary movement echoing life's whirlwind. Photographer @gregwilliamsphotography, Director @emmanuelcossu and Movement Director @stephe…

How do you create a timeless campaign? From cinematic codes to an impressionistic interpretation of Happy Diamonds, photographer @gregwilli…

It all began with an avant-garde idea, an innovative twist: diamonds spinning freely. 50 years ago, the Happy Diamonds sparked a revolution…

A Cannes retrospective. From @harit_keng, @bellahadid, Elijah Wood, @realbarbarapalvin, @dylansprouse, @demimoore, @adrianalima, @ella.bleu,…

Sunlit and diamond-lit. Set in ethical white gold, these unique High Jewellery earrings intertwine heart-, pear- and brilliant-cut diamonds …

A magnetic gaze. An unmistakable presence. Captured through the lens on set, Chopard Ambassador @bellahadid embodies the contrast at the hea…
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