Jo Loves

STOP. Read this before your fragrance disappears. If your perfume seems to vanish after an hour, it might not be the fragrance, it could be…

The secret to never regretting a fragrance purchase? Don’t rush it. Spray it on your skin, give it time to settle, then step away. If you’…

If we ever need an instant mood boost, we will always reach for citrus. In fact, Jo loved them so much she created Jo by Jo Loves as her own…

The countdown to Christmas just got a little more exciting! 25 days. 25 Jo Loves surprises waiting to be discovered. The only question is,…

A little Christmas magic, captured in a candle 🎄 Introducing the Christmas Tree Candle, as Jo shares the story and inspiration behind a fr…

Stop the press! The word is officially out, and we’re taking the news to the streets of London. Something rather special is coming to South…

A very special trip to @fortnums 🤎 Nutmeg & Incense has arrived. Warm, captivating and made to leave an impression, discover Nutmeg & Inc…

We grabbed Jo between takes and asked one simple question... What’s your favourite Jo Loves fragrance right now? Now we’d love to know you…

Have you visited our new pop up yet? Come and discover the world of Jo Loves at 66 South Molton Street, London. From our new Christmas col…

A new chapter in fragrance has arrived! Introducing Nutmeg + Incense, our newest creation, as Ashley shares the story and inspiration behin…

How well do you really know your fragrance ingredients? Four ingredients. One blindfold. No clues. How many would you have guessed correc…

Sometimes, it’s their fragrance. Scent has a way of attaching itself to people, places and moments, lingering in your memory long after the…

If you could turn any flower into a fragrance, what would you choose? Tell us yours below 👇 #JoLoves

Ever wondered why your candle burns straight down the middle? It’s called tunnelling and one of the easiest ways to help prevent it starts…

Perfume but make it paintable. The Jo Loves Fragrance Paintbrush takes scent beyond the traditional spray, with a refillable fragrance gel…

Want your fragrance to smell more expensive and last longer? Try layering. The result? A personalised scent that’s uniquely yours. Save fo…

A little something, on us. ❤️ Receive a complimentary Amber, Lime & Bergamot Claw Clip & Creaseless Clips when you spend £120 or more. The …

⭐️NOW CLOSED⭐️ WIN Nutmeg + Incense! To celebrate our newest fragrance, we’re giving one lucky winner the chance to discover Nutmeg + Incen…

Ever wondered why a fragrance smells incredible on your friend. but completely different on you? Here’s why: Your skin chemistry is unique…

We’re answering your fragrance questions, one tip at a time. Today’s question: How do I apply fragrance properly? These simple steps will …

Want to keep your favourite fragrance at its best for longer? Where you store it matters. Avoid keeping your bottles in direct sunlight, in…

Your new favourite heatwave hack 🧊 Keep your Jo Loves Body Lotion in the fridge for an instant cooling moment when the temperature rises. …