Noughty

Met Gala 🤝 Hailey Bieber Slick‑back up‑do, recreated at home with Noughty Frizz Magic understood the assignment ✨

Dry hair in need of a little TLC? Layer up on hydration in the correct order and bring your hair back to life, just in time for summer ✨ …

Bonding time, but make it haircare 🤍 Name a better bonding activity… we’ll wait. A mother & daughter evening with Let’s Bond helping re…

It’s National Curly Hair Day and we’re celebrating curls, coils and real texture 🌊🤍 From soft waves to springy spirals, we love seeing o…

✂️ THE HAIRDRESSER EDIT: PART 1 We’re taking you into the salon with professional hairdresser & stylist Annie for a four-part series of exp…

✂️ THE HAIRDRESSER EDIT: PART 2 Roots getting greasy before you’re ready for wash day? Let’s talk balance. 👀 Annie is back for part two o…

Well… the secret’s out 👀🎂💗 Noughty is officially 10 this September! 🥹 10 years of good hair days, Noughty favourites and doing things …

Today, we’re celebrating @luce.eve 🫶 One of our lovely Noughty Nation, who we gifted some Frizz Magic goodies to try — and safe to say, sh…

The only bond we’re repairing? Our hair. ❤️‍🔥 Molly’s gorgeous red locks are taking centre stage as she shows us her Let’s Bond routine ✨ …

Better curls don’t always mean buying more curl products 👀🌀 Sometimes it’s the little things in your routine that make the BIGGEST differ…

A little Detox Dynamo with a difference 👀💜 Josh is starting his routine at the scalp with our limited-edition Detox Dynamo, before follow…

Meet Vicky 💜Our sporty girl with a very real oily-root struggle. We gave Vicky Back To Balance to try after hearing how quickly her roots …

A hairdresser‑approved routine for smooth, glass‑like hair ✨ @hair_by_charlotte shows how she uses Let’s Bond to repair, strengthen and br…

Is your hair feeling dry after sun, heat & everything in between? 👀 This 3-step routine gently cleanses, restores hydration and leaves ha…

The only hot girl walk we’re interested in🤷‍♀️💜 Save from 1/3 up to Half Price on all Noughty goodness @superdrug during their summer sav…

POV: The heat wave thought it could win 😏🥵🌞 One swipe of our Strands Away Flyaway Wand and those frizzy flyaways are back in line ✨ #no…

Just a little ASMR of our fave Wave Hello products to satisfy your ears 💜✨ #noughtyhaircare #naturalhaircare #wavehello #asmr

May hair goals, sorted 🌼 Your Noughty favourites are half price at @tesco for Clubcard members. Vegan, cruelty‑free and ready for good …

Is your hair feeling oilier than usual this summer? ☀️💜 Warmer weather, sweat and excess oil can leave your roots looking greasy sooner th…

Pretty hair isn’t luck… it’s Noughty Haircare🤝🩷

Hydration for the (Noughty) Nation 💧✨ Have you tried To The Rescue yet? It’s designed to nourish dry, thirsty hair and is perfect for lay…

Did someone say Prime Day?!😍 Serve looks and save coins 💸with our Prime picks from 23rd - 26th June 💜 30% off selected haircare faves…G…

Healthy hair, but make it pink 💗 This Bank Holiday we’re sipping on a vegan healthy hair smoothie, it’s all about hydration from the insi…

Can you catch them all? 👀🫧 Every Wave Hello essential, one by one 🌊 Ready… steady… curl routine!