50 years ago, we started building bikes. Then we started building something bigger. This is the journey. Thank you for being part of it. �…
Think the old days were better? You might be right. 🤔 We tested one of our original bikes in the Trek Performance Research Lab to see ho…
NEW! FOX 38 and RockShox Lyrik just landed in Project One MTB 👀 Now you can design your dream ride exactly how you want it with the lates…
Introducing Mad1: a concept bike built for the future of racing🔮 Unveiled this weekend at Trek’s 50th anniversary, Mad1 imagines the next …
Look closer 🔎 The First 50 Project One ICON is layered with 50 years of people, breakthroughs, and bold ideas. Every detail shares a chapt…
When the Speed Concept is firing like this, you know what’s next: the @t100triathlon World Championship Finals 💥 🎥 @robrecht_paesen #Tre…
Lachie and Ollie have something to say about the new Session for Les Gets 🎤 #TrekFactoryRacing #LesGets #ucimtbworldcup
A gravel bike… with full-suspension? 👀 Here is everything you need to know about CheckOUT. Tell us what you think. Would you ride it? Wat…
Steeze level: 💯 @peterkaiser is buttery smooth on the Fuel MX. Do we need to say more? 🧈😮💨 #TrekBikes #TrekFuel
Palomino is a breed of its own 🐎 Inspired by the Year of the Horse, this Project One ICON brings the beauty and movement of one of nature’…
Get into the nitty and the gritty of the all-new carbon Domane 🚲 All-day comfort. All-road capability. Ultra-lightt. Dive even deeper at…
Signed in 2004 as a dedicated slopestyle athlete, Cam McCaul helped define mountain biking and inspire a new generation through the C3 Proje…
Full gas 🏎️💨 The only way Madone knows how to move… 🚴♂️ @tomasbabek 📸 @lukasgrycphoto #TrekBikes #TrekMadone
Crafted by Project One - Meet the bike designs for Kilian’s States of Elevation project. Inspired by the creativity of @nnormal_official and…
Fifty years ago, Trek started in a small red barn in Waterloo, Wisconsin🌾 The Journey tells the story of what happened next — the people, …
16 days. 56 fourteeners. 78,004m climbed. Every day linked by 74-80km on the bike, a marathon on foot, and nearly 5000m of vertical. Colora…
Shhh… don’t tell the UCI 🤫 The all-new Madone SLR 9 AXS 1x is the lightest Madone disc we’ve ever made. At just 6.4kg, it’s 400g less t…
From Waterloo to The Tour de France 🇫🇷 It's easy to stand out from the pack with a paint scheme as sick as this one 🤯
No wheels were harmed in the making of this video… 🫢 #TrekBikes #Crankworx #Whistler
Your ride. Your Trails. Your 𝑫𝒓𝒆𝒂𝒎 𝒃𝒖𝒊𝒍𝒅✨ Project One MTB is HERE — and it’s all about dialing in a setup that matches the way yo…
Everything you need to know in under a minute about the new Project One ICON The First 50 🔎✨ A bike that features 50 years of heritage, in…
Past 🤝 future The No. 76 Project One ICON pairs our original mark with a modern masterpiece — proof that great design only gets faster wi…
ROLE SWAP. What happens when an XC and DH racer switch bikes?? @eviealicerichards & @olliedavis.6 swapped bikes and kits and discovered th…
Funky freehand paint job by the wizard @doneykyle for @finleykirsch's Prototype Trek Ticket S 🎟️
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