SUGAR BLAST. Candy-coated adrenaline. High on joy. Unfiltered fun. #InitioParfumsPrives #ThePowerOfScent #Supercharged #SugarBlast
Driven by Emotions, Powered by Science With the SUPERCHARGED collection, INITIO explores how scent can trigger emotional responses in real …
SUGAR BLAST A surge of dopamine. Driven by emotion, powered by science. Warm. Playful. Irresistibly regressive. A return to pleasure without…

Not a delicate rose. Far from innocent. In the summer heat, ATOMIC ROSE becomes pure provocation. #InitioParfumsPrives #ThePowerOfScent #A…

Light cuts through depth. What remains is pure presence. OUD FOR GRACE. #InitioParfumsPrives #ThePowerOfScent #OudForGrace
A gradual ascent, guided by sensation. The Hedonist Collection rises through the season in layers of harmony. Fluid, luminous, deeply aligne…
INITIO x KID FRANCESCOLI THE BEAT BEHIND INITIO Carnal Blends: The Beat of Desire. A pulse of attraction. A tension that builds. An…
POWER SELF returns in a closer gesture. Inner power, within reach. Revealing an exalted version of who you are, POWER SELF amplifies self-…
CAN’T GET ENOUGH Feel it. Crave it. Repeat. #InitioParfumsPrives #ThePowerOfScent #CarnalBlends #CantGetEnough #NewLaunch

Four expressions of Oud. One new force: OUD FOR GRACE. #InitioParfumsPrives #ThePowerOfScent #BlackGoldProject
The world sees the surface... but the real energy lives within. Reveal your super self. #InitioParfumsPrives #ThePowerOfScent #PowerSelf

A fragrance that feels both ancestral and strikingly modern. OUD FOR GRACE #InitioParfumsPrives #ThePowerOfScent #OudForGrace
SUPERCHARGED A joy that moves from skin to skin. Feel it. Share it. Let it spread. #InitioParfumsPrives #ThePowerOfScent #Supercharged
INITIO travels the world with hairstylist RIKKE GAJDA and CAMILA CABELLO. Three iconic cities. Three radiant scents. An aura made to perfor…
Every INITIO collection steps into the light: distinct, magnetic, tied by the same pulse. Which one feels like yours this season? #InitioP…
Raw formulas. Primal instincts. The Absolutes Collection rises through the season. Untamed, instinctive, absolute. #InitioParfumsPrivés #Th…

New York, in a state of grace. An intimate night where Oud revealed a new expression of power. A presence that lingered long after. #Ini…
What if the pursuit of pleasure is the most universal obsession? #InitioParfumsPrives #ThePowerOfScent #CarnalBlends #CantGetEnough #NewLau…

See the precision. Sense the depth. OUD FOR GRACE. #InitioParfumsPrives #ThePowerOfScent #OudForGrace

The night has its own language. OUD FOR GREATNESS. #InitioParfumsPrives #ThePowerOfScent #OudForGreatness
LIFT ME UP Step into the light. Rise above. Shine beyond. #InitioParfumsPrivés #ThePowerOfScent #Hedonist #LiftMeUp #NewLaunch
SUPERCHARGED A pulse. A spark. An energy rising… On the edge of something new. Stay ready. #InitioParfumsPrivés #ThePowerOfScent #Superchar…
Joy doesn’t come in one form. It strikes. It wraps around you. It takes over. WILD RUSH ignites with an electric burst. SUGAR BLAST melts …
SUPERCHARGED An olfactive manifesto for those who crave intensity, energy, and vitality. Featuring SUGAR BLAST and WILD RUSH. Two expression…
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