Gen See

MAX OUT BLUE EYES 💙 👀 A soft wash of Rose Water makes your blue eyes color pop instantly. Tap on, blend in, and you’re done. Video credi…

You probably know Rose Water. You may have a thing with Hollywood. But fall belongs to the shades that have been waiting quietly in the wing…

More eye drama. Less life drama. Shroom gives you that soft, smoky eye that looks good on its own - but add First Light and it instantly go…

2 shades that were born to be together: Mixed Media Matte Liquid Eyeshadow in ROSE WATER as your base, layer Mixed Media Metallic Liquid Ey…

If you’ve ever thought, “I’m too old for metallic eyeshadow,” we’re here to tell you that’s not a thing. Our liquid eyeshadows are metalli…

SAVE FOR LATER: Get the one step smokey eye with Shroom. @beautybysoniah wears: ✨ Mixed Media Matte Liquid Eyeshadow in SHROOM ✨ Clean She…

SAVE FOR LATER: Modern Classic. Get the entire look 20% off during our Friends & Family Sale. @shoshana_grace_ wears: ✨ Mixed Media Matte L…

I have a very personal relationship with mascara. But it did not start out well. - Gen See’s Co-Founder Tamar

SAVE FOR LATER: The look you’ll keep coming back to. @itsgabriellemichele wears: ✨ Clean Sheen Cheek + Lip Color in LYCHEE ✨ Arch Support B…

If you blink you still won’t miss it - the brightening power of our LINEN eyeshadow is unmistakable. Video credit to: @silverhighlights1971…

🤎 SHROOM 🤎 is the perfect 1 step no fuss, can’t screw it up smoky eye. A cool taupe matte that adds soft, smoky definition without making…

Makeup artist hack incoming ▶️ Get the ultimate, easy-to-use eye base with ROSE WATER to even everything out and add a perfect pop of color…

We’re not kidding when we say Linen is Magic ✨ A matte ivory that evens the look of discoloration and brings light to the lid, it’s especia…

Mascara can get trickier as lashes become finer and the eye area more delicate. That’s why Spectator Sport Mascara keeps the formula light: …

@brooklynalbertson makes a very good case for COSMOPOLITAN + STAYCATION. The kind of lip combo you can put on in the school pickup lane and…

POV when your customer says it perfectly: “It is just so easy”. @suitcaseofsecrets demos our viral Linen and Rose Water shades. Get them bo…

SAVE FOR LATER: A little berry, a lot of glow. @maribeamakeup wears: ✨ Mixed Media Matte Liquid Eyeshadow in SHROOM ✨ Spectator Sport Masca…

If you need us we’re mentally still in London 🇬🇧

SAVE FOR LATER: Let’s talk about how amazing Reef + Bronze Age are paired together. @sherrymorgan.makeup wears: ✨ Arch Support Brow Powder…

The mascara you put on at 8am and forget about until someone asks what you’re wearing. No flakes. No smudges. No mid-day mirror check. Jus…

Yes, we’ll be having seconds. What are you ordering off our menu? 🍽️💄

Some lip combos are meant to be. This is one of those. Cruise Liner Lip Pencil in SANGRIA + Seriously Jelly Lip Color in COFFEE RUN. Video…

Dark wine liner + juicy berry gloss = Main character energy. RUM + APERITIVO: RUM brings the definition, APERITIVO brings the rich, glossy…

A first impression we like hearing: easy to use, beautiful on the eyes, and comfortable on mature skin. After trying Gen See for the first …