Zone 2 this, zone 2 that, mix in a little zone 5 and earn your HY.Q Video: @nikovelasquezz
@drinkhyq is now available at @erewhon Let it rip, LA! This is a dream come true. HY.Q is now available at all Erewhon locations. Get your…
A sweaty Sunday well spent💦 5K through Santa Monica with @runculture.rc x @drinkhyq Thanks to everyone who came out + @bristolfarms for ha…
Not all sweat comes from sport. Credits to our amazing creative team🤘 Director: @benjaminaskinas DP: @coreyjennings_ 1st AC: @bynatejon…
Literal sweat equity was put into building this brand. What I have learned, no amount of HY.Q will make hill sprints less painful…just tasti…
Channeling his inner @dudewithsign. But for real…he’s serious about sweat. 🎥On set at our first brand shoot. We’ve been putting in the wor…
First brand shoot with no context🎥📸 Our off-duty athletes are ready. More coming soon.
Sweat is our favorite metric
A sweat production. Many HY.Qs were had in the making of this shoot. 🔵💦Get your first can on us @bristolfarms. Details in story highlight…
In case you were wondering where to find us. HY.Q now at @erewhon
Causing a scene in Santa Monica. Thanks to everyone who showed up to Hill Sprints for Breakfast!
The first ever HY.Q event, Hill Sprints for Breakfast. What: A brutal hill sprint workout led by @runculture.rc When: Saturday October 17t…
LA! Let’s run. Join @drinkhyq x @runculture.rc for a 5K through Santa Monica. Sign-up link in bio! **Sunday, August 30 at 8AM** Start + f…
What’s got you sweating? If you’re in LA, your first HY.Q is on us. Visit our FREE CAN Story Highlight, sign up, pick up a HY.Q at a Bristo…
Hill sprints suck but you’re going to do great. Join us for Hill Sprints for Breakfast on October 17th and prepare to feel better than every…
Some big mid-week news! You have one less errand to run. Get HY.Q delivered right to your home. Now available on Walmart.com! Link in bio…
LA, it’s been a hot + sweaty summer. Your sweat replacement blend is on shelves at a @bristolfarms near you. First can’s on us, see the li…
The only sports drink that is @1percentftp Find us at all @erewhon locations
Whole crew’s here. 🔵🟢⚪️ Get sweaty then (literally) run to a @bristolfarms and grab your favorite flavor. First one’s on us. Hit the sto…
The ideal post run recovery setup Film by @benjaminaskinas
hydrating a day stuck in traffic HY.Q in the wild hydrating the sweatiest (and holiest) of runs hydrating ice cold hydrating on and off …
Hill Sprints for Breakfast updates! 💨 We are opening 25 more slots because it turns out there are more of you crazy people out there than …
Heard it from our guy Nick. If you’re in LA, your first can’s on us. Visit our FREE CAN story highlight, sign up, pick up a HY.Q at a @Bri…
Sweat deserves better PR. And better replacement. Put some respect on sweat, and drink a HY.Q💦 Instead of: I need a shower Try saying: I…
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