Simple Food Project

Real food deserved a booth that felt just as real. So we rethought the details, rebuilt the space, and created a booth centered around what …

Real food deserved a booth that felt just as real. So we rethought the details, rebuilt the space, and created a booth centered around what …

A few hours of setup, condensed into seconds. Boxes moving, bowls lining up, and the SFP booth coming together around one simple idea: real …

A few hours of setup, condensed into seconds. Boxes moving, bowls lining up, and the SFP booth coming together around one simple idea: real …

Bandito said dinner needed a little ✨presentation✨ @goodrescueboys Ellie made him a fancy bowl with Simple Food Project, and honestly… he un…

Bandito said dinner needed a little ✨presentation✨ @goodrescueboys Ellie made him a fancy bowl with Simple Food Project, and honestly… he un…

The little things are actually the whole thing. 🎉 The zoomies. The mud rolls. The stolen socks. The toilet paper trails. The 3 a.m. hallway…

The little things are actually the whole thing. 🎉 The zoomies. The mud rolls. The stolen socks. The toilet paper trails. The 3 a.m. hallway…

Breakfast prep, but make it Simple Food Project. 🐾🍽️ @rd.theblacklabs built their dogs’ bowls with two real-food favorites: Duck & Trout a…

Breakfast prep, but make it Simple Food Project. 🐾🍽️ @rd.theblacklabs built their dogs’ bowls with two real-food favorites: Duck & Trout a…

One booth. Three packed days. So many conversations about real food and real bowls. From the first box unloaded to the final walk through Bo…

One booth. Three packed days. So many conversations about real food and real bowls. From the first box unloaded to the final walk through Bo…

At Feed Real Summit 2026, we met so many people already making real food part of their dogs’ bowls. We came with another way to keep it ther…

Trying to fit a real food revolution into one booth… wish us luck. Global Pet Expo starts tomorrow and we’re ready 🎉 Come see what real foo…

Consider this your sign to spice up treat time. 👀🐶 @goodrescueboys is turning a few simple ingredients into a frozen treat worth waiting f…

Snack time. Bulldog edition. 🐶🦴 Duck & Trout freeze-dried raw — real meat, bold flavor, no shortcuts. @mac_n_bru taking this responsibilit…

Camera angle? Not his problem. He parked himself front and center because Simply Treats were involved. 🤎 @mac.n.bru keeps training time sim…

Camera angle? Not his problem. He parked himself front and center because Simply Treats were involved. 🤎 @mac.n.bru keeps training time sim…

Snow? Discovered. ❄️ Zoomies? Activated. 💨 - - - #simplefoodproject #winterdogreel #dogsofinstagram

Volume up for this one. 🔊🐱 @navakittenfoster giving us the freeze-dried raw ASMR we didn’t know we needed. Crunch. Crunch. Crunch. 😹 Some…

We believe the little things deserve a big celebration. The tail wags. The curious sniffs. The dogs who came to inspect the booth, sample th…

We believe the little things deserve a big celebration. The tail wags. The curious sniffs. The dogs who came to inspect the booth, sample th…

Last day to see SFP at SuperZoo. 👀 It’s the final day of SuperZoo 2026. 🚨 Stop by Booth # 2319 for one last look at the SFP booth, real fo…

SuperZoo Day 1 is finally here and the booth is officially open. After all the planning, packing, building, and reworking, we’re ready to ta…