Alpine Fit

Taylor Swift sent us a message 👀 “If you’re reading this… it’s your sign to pack the gear, hit the trail, and do it in style.” —Taylor (pr…

Please keep those orders coming so I can keep plenty of tasks on Hale’s to-do list lol 😅 Heavy lifting, moral support, morale boosts, samp…

Left Alaska on a bluebird day. Landed in Seattle to surprise! Rain. every Alaskan saying “I told you so.” But honestly? I’m here for it. W…

A sewing machine in Alaska and a whole lot of gumption! 💚 In the beginning, it was me in Alaska sewing prototypes, testing fabrics and fit…

Okay so these past few weeks have been a lot, in the best way but also just genuinely a lot.⁠ ⁠ I've been the one modeling the gear, running…

I have a fun secret to share! My good friend Mallory and the team at @shopyouer are back at it again with the annual Treasure Dress Hunt. T…

The shirt I literally can’t stop wearing… From errands in town to trail runs with my dog, this tee does it all.⁠ ⁠ Hey, Jen here! Founder of…

Bellingham showed UP for Ladies Night @backcountryessentials ! It was such an incredible introduction to this awesome community! Over 150 w…

Over and over again 😅 Whether we are talking about the past chapters or the one that’s coming up next, running a brand or business looks a…

Some people want a sports car and an open road. Some want a lightweight hiking shirt and a trail. And we appreciate that so much! This is …

A couple of years ago I connected with a film production company that came to Alaska and filmed me, my life, our team, and the early days of…

7am out the door and that’s not easy, but today it absolutely was worth it. I headed over to Fairhaven Runners here in Bellingham to set up…

One thing that has always mattered to me — and always will at Alpine Fit — is shopping local. Alpine Fit started in Alaska, and you can sti…

The legends are true! Opening day at Mt. Baker did not disappoint. ❄️ We had the excellent opportunity for a family ski day @mtbakerskiarea…

Built With Purpose goes Live TUESDAY. For 24 hours only, you can shop exclusive discounts sitewide from 40 of your favorite outdoor brands (…

One day before the New Year… and I’m feeling all the gratitude. 2025 was full of big moments, quiet wins, long days, and so many memories t…

Some things just last. 💚 This is the original Alpine Fit shirt, one of the first pieces I ever designed when starting the brand. Years lat…

What a fantastic weekend!⁠ The hikers, the brands, the friends—this year’s @PCTDays was full of amazing conversations, gear talk, and that …

Packing for travel and packing for the trail are the same exact thing to me now and that realization makes everything so much simpler! I we…

Okay—quick moment of truth at the ski lift. If you’ve ever tried to stuff long hair or a ponytail into a balaclava and immediately regrette…

What if I told you I found the secret? 😉 No magic here — just smart design, breathable fabrics, and a little textile science that keeps yo…

The thing nobody ever asks about when shopping for base layers is seam placement. And I get it, it's not exactly a glamorous selling point. …

I know I should sleep… but the voice in my head says, “Just one more sunrise hike. One more test run for new Alpine Fit gear.” Honestly? …

Still thinking about it? 👀⁠ ⁠ Our Men’s Hooded Treeline Long Sleeve launch is getting rave reviews.⁠ ⁠ Built with our signature Sterling™ f…