Urban Hydration

Some weekends remind you why showing up matters. Grateful to spend the weekend with @Target, celebrating community, connection, and the pow…

✨ Your skin deserves more than just a quick routine; it craves affection day and night! 🌙⁠ ⁠ Treat it like the masterpiece it is—nourish, h…

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Hydration isn't only for your face.⁠ ⁠ Your entire body deserves that same level of care.⁠ ⁠ Our Vanilla Everything Body Oil helps lock in m…

Give us 20 minutes.⁠ ⁠ 5 MINUTES — Skin ⁠ Cleanse. Moisturize. SPF if you’re heading out.⁠ ⁠ 5 MINUTES — Movement ⁠ Stretch, walk or simply …

From setbacks to entrepreneurial setups, this inspiring couple transformed their dreams into reality! 🌟 Now, their skincare line is making …

Every time we restock this Aloe Face Wash, it disappears. If you've been waiting to try it, we're talking all about it during our TikTok LIV…

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INGREDIENT DECODED: NIACINAMIDE⁠ ⁠ If brightening is one of your skin goals, this is an ingredient worth knowing.⁠ ⁠ Niacinamide—a form of V…

Your morning routine doesn’t need to take all morning.⁠ ⁠ 01. CLEANSE ⁠ Aloe Vera Face Wash⁠ ⁠ 02. HYDRATE ⁠ Aloe Vera Gel Moisturizer⁠ ⁠ 03…

Hydration is more than a skincare step. It’s a lifestyle.⁠ ⁠ This month, we’re getting back to what healthy-looking skin needs most: thought…

After 17 years… it’s over.⁠ Some decisions don’t just change a brand—they redefine it. 🪮💔➡️💚

BEFORE → AFTER⁠ You asked. We listened.⁠ ⁠ For years, aloe has been the heart of Urban Hydration.⁠ ⁠ But skincare has evolved—and so have we…

TRY THIS TONIGHT:⁠ ⁠ After cleansing, don’t wait until your face feels completely dry to reach for your moisturizer.⁠ ⁠ Apply your moisturiz…

🎯 14 YEARS IN RETAIL. Let that sink in. Fourteen years ago, seeing Urban Hydration on those shelves represented something bigger than a pur…

Let us upgrade your skin care routine.

17 years ago, we couldn't see every step that would get us here. We just knew we had to keep going. Today, Urban Hydration has grown, learne…

Urban Hydration began with a husband, a wife and a shared belief that skincare could better serve people who felt unseen.⁠ ⁠ We built this b…

From our founder: I was building this brand while pregnant.⁠ Tired.🥱 Broke. 😬Uncertain. 🫣 Still showing up.🤪⁠ Now we are the largest Bla…

𝘏𝘺𝘥𝘳𝘢𝘵𝘦. 𝘉𝘳𝘪𝘨𝘩𝘵𝘦𝘯. 𝘉𝘢𝘭𝘢𝘯𝘤𝘦. Skincare designed to help skin look hydrated, brighter + more balanced—from cleanse to tr…

We’re growing up. And getting more focused. 🌿 Urban Hydration is stepping into a new chapter: Plant Powered Derm Care for Sensitive Skin. W…

Urban Hydration is entering a new chapter.⁠ ⁠ We are simplifying our focus and returning to what has always been at the heart of our brand: …

This was just the beginning…⁠ June changes everything. 👀

This is how I start my day.⁠ ⁠ The first thing I reach for every morning is our Aloe Face Wash. It's gentle, refreshing, and helps remove ov…