Olandria’s makeup has been a topic of discussion as of late, and we wanted to try out her lip combo using our products! How did we do 👀
It’s the little things… While it seems like everything has gone to ☄️, we think it’s important—now more than ever—to take time to go outsid…
Warning: Cactus Jam may cause excessive compliments 🙂↕️🌵 📸: @melissaa.ga
We went to three different stores, and Cake Batter was sold out at each. Thank you for showing up with us for National Lipstick Week! ICYMI…
It’s hard to miss our yellow packaging 💛. If you’ve ever wanted to try out our Cake Theory in person, stop by your nearest @ultabeauty!
Need help finding out your undertone or lip tone? DM us!
It really is that simple. Cake Theory’s shine and hydration can be used in so many different ways + on the go! @teomarcella demonstrates �…
This is how much goes into one shot ✨🧈
Have you ever wondered why we only have *two* shades of our iconic Cake Theory Lip Tone Equalizing Oils 🤔 As opposites on the color spectr…
Most lip oils just shine. Cake Theory actually works. ✅ 3 active ingredients ✅ Clinically proven hydration ✅ Color theory that neutralizes …
Award-winning for a reason 🏆 Cake Batter took 4 years and 50+ revisions to get right—because “universal shades” were never the goal. Our s…
We’re here to remind you that color looks different on different skin and lip tones. At POUNDCAKE, we think everyone deserves the perfect ho…
There are so many benefits to using our Cake Theory lip oils, it’s hard to choose just one 💛 If you’re a skincare fanatic, a makeup lover,…
Back with another lip combo 👄✨ This time we had to try the Cherry Cola trend using our Cake Batter liquid lipsticks + Cake Theory lip oils.…
Ever wondered why we named our Lip Tone Equalizing Oils, Cake Theory???
We all want you. TryCactusJam.com
As you write down your gift lists for the holidays, don’t forget to include something super special for your lips! Try Cake Theory today @u…
Still searching for the perfect holiday gift? Our e-gift cards have you covered🌟 Whether it’s for a loved one, a friend, or a treat for you…
Do you know how many ceramides + actives are packed into our Cake Theory Lip Oils? 👀 We didn’t play around when creating this formula. It…
💄 Happy National Lipstick Day! Our award-winning CAKE BATTER Liquid Lipsticks are 40% OFF at Ulta Beauty now through August 1. Whether you…
BTS for something we’re working on 👀
Listen up! If you’ve ever wanted to shop us IRL, stop by your local @ultabeauty to pick up our award-winning Cake Theory Lip Tone Equalizing…
We talk a lot about color theory, but for those that simply can appreciate a great formula, you won’t be disappointed. In our Cake Theory, …
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