Persona

Introducing The 40+ Edit 🧸 Ep. 1 First up, blush. Sona breaks down why a blonzing shade like the Dreamstick Cream Blush in ‘Teddy’ and the…

If you’re 35+, try this: 🤎 Use brown instead of black for softer definition. ✏️ Apply in small strokes for more control. ☁️ Then blend i…

Vanilla and Smoke just dropped 🤍 The 24HR Waterproof Eyeliner in two new shades, creamy, long lasting, and made to be worn every day. Link…

We’ve always loved the warmth and glow the desert gives the skin and wanted that same sun-kissed feeling reflected in every shade. There’s …

Nothing better than slow mornings at the gym with followed by matcha with Persona in the mix. ✨

An intimate lunch in Miami with some of the girlies who keep spreading the word. No agenda, just real conversations and a whole lot of love …

So, where’s the reality tv contract?🎙️✨👀

PSA: Your green eyes need 24Hr Waterproof Eyeliner in Barolo. 🍷 Pair with Volumizing Tubing Mascara in Brown. It’s the perfect way to creat…

When your favorite waterproof eyeliner finally drops in the perfect burgundy for fall 🍷  Can’t stop wearing 24Hr Waterproof Eyeliner in Bar…

This isn’t going anywhere ✏️💧 24HR Waterproof Eyeliner is waterproof, transfer-proof, and it shows.

Lip Liner in Marrakesh and Cloudtint Lip Gloss Stain in Cider are the only lip pairing you need for a fall pout with that ‘90s je ne sais qu…

We've been leaving hints around LA... 👀 🫐 Something juicy is coming June 24th, what do you think it is? #ComingSoon #NewLaunch #Venice …

The kind of makeup routine that actually fits into your morning. 3 products. 5 minutes. 🍒

Your favorite cool-toned Cloudtint Lip Gloss Stain is back in Mauve. 💜 Feels like a serum, shines like a gloss, and wears into the perfec…

The 40+ Edit is back ✏️ Ep. 2 This time it’s eyeliner. The 24HR Waterproof Eyeliner in ‘Chocolate’ gives soft definition without the harshn…

You asked, we answered. We know you’ve been wanting a burgundy shade of 24Hr Waterproof Eyeliner. Meet Barolo, a stunning red wine-inspired …

The full Cloudtint family, swatched 👄  The Cloudtint Lip Gloss Stain in ‘Petal,’ ‘Cider,’ ‘Peach,’ ‘Honey,’ ‘Berry,’ and ‘Mauve.’ Six shad…

Currently craving everything warm + toasty! Using the 5 Minute Routine: 🤎 Dreamstick Blush in Teddy 🤎 Volumizing Tubing Mascara in Brown …

The kind of blush mature skin loves 🤎 Dreamstick Blush in ‘Carmel’ creates a soft warmth that adds life back into the skin without looking…

Your makeup can be cute and kind to your skin. ✨ As an esthetician, @soleillcrow speaks to why she loves using fragrance-free formulas.

Trying ‘Stone’ vs ‘Chocolate’ on the same look ✏️ 24HR Waterproof Eyeliner, which one are you eyeing?👀

‘Chocolate’ or ‘Brown’? ✏️ 24HR Waterproof Eyeliner: ‘Chocolate’ gives you a warm, true brown. ‘Brown’ goes deeper for a darker, more defin…

What happens when you mix them all… 🤍 Petal + Honey + Cider + Peach A custom tint that just works.

Cloudtint Lip Gloss Stain in ‘Petal’ on 60+ skin 🌸 A soft cool pink with a glossy finish that fades into the prettiest natural-looking sta…