
Think of your water like a nightclub 😂🎶💧 Your TDS meter can tell you how loud the music is, but it can’t tell you what’s playing. Same g…

We don’t see grind size as the first variable to change, because we’re looking for variables that are both predictable and impactful. Grind…

We’re in Thailand, so obviously we had to talk Pad Thai 😂🇹🇭 One ingredient alone doesn’t make a great Pad Thai, and we think about miner…

Brewing with the DIFFERENTE profile? Here’s Simon’s take on the recipe 🇨🇴💧 Created together with our friends at DIFFERENTE, this profile…

Should you add your minerals before or after brewing? 🤔 The answer is pre-brew when you know what you want. Post-brew when you want to tas…

For a long time, the belief was that minerals needed to be present during brewing to help extract flavour from coffee. Turns out, that’s not…

This is one of Simon’s favourite ways to play around at home when he gets a new bag of coffee. Make one brew, split it into a few cups, and…

We’re ranking all the ions on the APAX Ion Triangle. 🔺💧 Comment what’s your S-tier ion? Do you agree with Simon? 🤔 Stay tuned for pt.2!…

Watch how the Water Wizard cooked up the best water to pair with @differentecoffee 🍳🧪 The Differente × APAX LAB Profile is here, created …

We’re back with Pt. 2 ranking the rest of the ions on the APAX Ion Triangle 🔺💧 Do you agree with his final ranking? And now that we’ve ra…

Zero-mineral water allows you to taste the coffee without minerals in the mix, but that doesn’t necessarily mean it’ll taste better. The r…

This is one of the most asked questions when it comes to mineral concentrates in coffee. 💧 60–120 ppm is usually our benchmark, but there’…

Remineralisation explained in 22 seconds 💦 It sounds more complicated than it actually is. Here’s how we think about it 🙂↕️👉🏻

Coffee is only made up of two ingredients: coffee and water. But when we talk about water, what we’re really talking about is minerals. Cha…

Shanghai, we’re back! 🇨🇳🥢 This time, we’re here for Lujiazui Coffee Festival with Némo and the team! So excited to be back and see every…

This one has been a long time coming 🇨🇴💧 We’ve worked with Carlos for years, so when it came to creating the DIFFERENTE profile, we alre…

We won’t be there in person this time at WOC Panama, but APAX LAB will still be making an appearance! 👀🇵🇦 Our friends at @hrcoffee_equip…

Congratulations to Akira, 2026 US AeroPress Champion. 🇺🇸🏆 AeroPress was Akira’s first step into the competition scene. After only two mo…

We may have spent a little too much time thinking about Pokémon. By we, we meant Simon. 🤭 One Eevee, different Eeveelutions. One coffee, d…

Congratulations to Han, 2026 New Zealand AeroPress Champion. 🇳🇿🏆 His approach was thoughtful and detailed. He even sorted the competitio…

Congratulations to Julijian, 2026 Australia AeroPress Champion. 🇦🇺🏆 Returning for his third attempt after reaching the semi-finals in pr…

What if two waters had the same GH and KH, but tasted completely different? 🤔 That’s exactly why we look beyond hardness values and use the…

Congratulations to Sofía Hernández, 2026 Mexican Brewers Cup Champion. 🇲🇽🏆 Sofía first stepped onto the competition stage in 2021. In 20…

Congratulations to Elysia Tan, four-time Singapore Brewers Cup Champion. 🇸🇬🏆 This year brought an unexpected challenge. Competing while …
See full brand analytics
Sign up for free to see all social channels, engagement metrics, growth history, and score breakdown.