




These Cupid-approved gifts are perfect for the beauty lover in your life ❤️ ✅Starry Rosé Shadow Palette* ✅Wicked Lash Mascara in Black ✅Che…

Shining bright like spun gold, we're obsessed with this pure sunshine in her eyes! 🌞🌟 Products used: ✩ Foundation Primer Plus SPF 15 ✩ Aq…

We’re celebrating 95 beautiful years with a summer ✩ GIVEAWAY ✩ For nearly a century, Merle Norman has been proud to be part of your most m…

We’re back with another edition of Whatcha Making Wednesday! ✨ Let’s follow Travis and Erica through our LA Headquarters as they uncover the…



🌟 Throwing it back with Travis for a special #WayBackWednesday! 🎉We’re diving into our past to uncover the historic methods that put Merle…


On Wednesdays, the cameras follow Travis! And we show you what’s being made in our LA Headquarters. 🫶 Here’s a behind-the-scenes look at ou…

Spending some time with Taylor @merlenormanofbaxley to try out some products in our ✩ NEW ✩ Catwalk Color Collection. 🐱 Shown here: ✩ Plus…

Full coverage, semi-matte color, and effortless definition. No extra steps required. 💋 Shown here: ✩ Lip Pencil Plus in Rare Garnet ✩ Lip …



Dewy, glowy, and effortless.✨ Go from bare to brilliant with the ultimate radiant makeup routine. Shown here: 🤍 Aqua Balance Makeup in M…


The step we don’t skip. 🖤 A toner for every skin type? Say less. Show here: 🪩 Brilliant-C Toner 🪩 AHA Toner Normal/Dry 🪩 Gentle Solu…

From soft & subtle to rich & refined, our perfectly paired Limited-Edition Fashion Week Eye Duos are made to play.🤎 Layer, blend, and build…

Fresh skin, soft glow, and that lit-from-within finish. ✨ Want to recreate this naturally Lit-From-Within look? Comment GLOW and we'll mess…

Say "Ciao, bellissima!" to the Italian Summer Color Collection! 🍋 Savor the sweet life with sun-soaked skin, Mediterranean eyes, and gliste…

We're diving into the '90s archives with this shimmery retro blue eye & soft pink lip.💫 Get the #MermaidCore look: ✩ Sheer Face Powder ✩ M…
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