
How I create a luminous frankincense that wearable for modern skin? I didn’t want smoke or church incense or something heavy. I wanted the …

POV: your Yeti finally arrived! This is your sign to get the Himalayan forest scent. YETI is available now. Ready to ship. #maksimperfum…

Why I think everyday perfumes are not easier to create. For me, they are often harder. With the Heritage line, I can go deep into rare mat…

It’s already been two months since we launched Liquid Incense and Rock Salt. I wanted to give you some time to experience the fragrances an…

The new Signature Collection will be released soon. Liquid Incense and Rock Salt. Two scents that came from different worlds, but the same …

YETI began with a feeling before it became a fragrance. We wanted to create something distant, quiet and almost otherworldly, a journey thro…

For me, creating a perfume is about finding the right balance between an idea, the materials, and the feeling I want the scent to leave behi…

Salt is usually associated with the sea. But for me, it has always meant something else. Rock Salt is one of the few fragrances I didn’t im…

How do you make a salt fragrance without making it smell like the sea? That was the question behind Rock Salt. I wanted the feeling of salt…

Day 1 at NOTE Shanghai 🇨🇳 A little glimpse of our first day here. Excited to meet new faces, reconnect with familiar ones, and share our …

For Liquid Incense, I wanted to explore Spain as a place where cultures met and transformed each other. What interested me was this moment …

Cardamom is the top-note “lift” in YETI. Bright, aromatic, and clean. Pulling the forest note into the focus. #maksimperfume #nicheperfume …

As a child, I visited Pamukkale in Turkey with my grandparents: green mountains, summer air, and suddenly a white mineral landscape that loo…

Why I use Prachin Oud? In the drydown of Yeti, Thai oud brings dark, resinous wood making the scent warmer, deeper, and more grounded. Thi…

I’ve always believed a perfume can be more than a smell. It can transport you somewhere else. That’s the idea behind our Scent Story pages.…

Four days at Notes Shanghai 2026. Perfume exhibitions are never only about fragrances. For me, they are about people: the conversations, th…

There are always trends in perfumery. Some disappear in a season. Some last a little longer. But I’ve always believed that if you’re only …

Today, I want to share with you guys when I creating the Liquid Incense This mood board is part of the process behind the scent: the atm…

This summer, I want you to experience them for yourselves. The second chapter of the Signature Collection came from a simple idea that has …

For those who love oud… We’ve created The Oud Signature category, a selection of our fragrances where oud takes center stage. From the glo…

Now for Rock Salt, I want to share the idea behind it in a simple way. For me, Rock Salt is saltiness on skin. Skin after heat. Not sea bree…

Liquid Incense and Rock Salt are now available! Liquid Incense, the incense before the flame: frankincense resin, citrus light, dry woods,…

L’Oud Marin, a dark marine oud after the storm I wanted to imagine what happens about wood after the storm. And the oud returning from the …

The Heritage Collection is where much of my journey as a perfumer began. When I first started creating these fragrances, I was often inspir…
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