Barbie

You Can Be Anything 💪 just keep showing up. @ilonamaher joins Team Barbie to show girls how to play (or train) for confidence, in honor of …

A peek inside Barbie HQ 💅✨

Pick your Barbie and join the party!

To be understood is the greatest gift 💞 Watch as @Madison_Marilla, @Aarushi.Pratap, and @MikkoMirage – all women and girls on the autism sp…

See you on the waves? 🌊

From Supergirl to Super doll 💫 Milly Alcock meets the new Supergirl Barbie, now available at major retailers. See @supergirl in theaters to…

Behind the scenes of Barbie and the Magic of Pegasus ✨ Watch the movie now on YouTube!

Ballet, Besties and Barbie 🩰 Unlock the holiday vibes with the reimagined Barbie in the Nutcracker, streaming on Netflix November 1. *Subsc…

Barbie at Coachella is HERE! Come say hi! 🫶

Your dreams CAN come true 💖 Pass it on! Happy International Women’s Day from the first-ever Barbie Dream Team, made up of women from across…

Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. …

This is your sign to wash your car 😎

Because every bag deserves a little Barbie personality 😉 Customize your own bag charm at Coachella!

When in doubt, give Joanna a shout 📞 Watch as @JoannaGaines gives Ken’s space a glow-up!

✨Making magic ✨

✨ Optimism ✨

Just Ken being Ken 😎

Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!

so that's where all our shoes went 🤭

so crisp 🫰

Feel the power ⚡ Stars @camimendes and @nicholasgalitzine react to seeing their Masters of the Universe Barbie dolls for the first time. Sho…

The apple of my pie 🍏🥧

Make the season sparkle 🌟 The Holiday Barbie tradition returns for 2025 in a vision of silver and gold. Shop now!

A little friendly competition 🏆🤏 Celebrate International Day of the Girl with Team Barbie!