Borntostandout

NEW Extrait Extrême. Coming soon. WHAT HAPPENS WHEN YOU CRUSH SOMETHING BEAUTIFUL? A violet under your heel. Petals bruise. Stems snap. We…

FIG PORN. Squishy fig, almost on the verge of breaking, but somehow just the right amount of jammy. Squeeze deeper. Pale pink gives way to …

YOU THOUGHT YOU CRUSHED HER. You just woke her up. SAINT PETAL. LAUNCHING TOMORROW.

DRUNK LOVERS EXTRAIT EXTRÊME. Overripe grapes. Bruised grapes. Grapes so sticky they’re almost turning to wine. Two grapes crushed into one…

🍈 COMING SOON. STICKY. WET. RIPE. AND ABOUT TO GET MESSY. For adults who refuse to grow up. For adults who still want the biggest slice. …

Can you smell a video? Technically, no. Emotionally, absolutely. We take scent very seriously. Possibly too seriously. Every fragrance shou…

🍈 COMING SOON. Everyone has a melon memory. What is yours? Mine is eating it straight from the fridge in summer. Cut way too thick. Cold …

WHY PIGEONS? Because pigeons do not give a fuck. They’re not beautiful enough for some people. Not special enough. Too common. Too loud. To…

MELÓN MALO EXTRAIT EXTRÊME. Cut it open and there’s no clean way through. Hundred seeds cling to the wet cold center, slipping under the kn…

How do you resist this combo? Greasy fingers. Salty fries. A hot dog dripping with everything. An ice-cold cola fizzing in your hand. And C…

THE RED LION @ SAMCHEONG FLAGSHIP STORE. At the heart of the Samcheong flagship stands a red lion. The sculpture takes its form from Bukche…

🔴 NEW RELEASE : MELON MALO EXTRAIT EXTRÊME🍈 📌 PERFUMER JORDI FERNÁNDEZ (@jordi_perfumer ) MELON MALO is a fragrance built around a life…

FILTHY MUSK is an overdose of juicy pineapple soaked in honey, laid over the dirtiest musk we could get away with. It starts juicy and stic…

BLACK CRÈME begins with candle wax melting under a low flame, turning thick, glossy and liquid before dripping slowly onto your lover’s skin…

🔴 COMING SOON. For the grown-ups who are only technically grown up. 📌 PERFUMER JORDI FERNÁNDEZ (@jordi_perfumer ) The begins with Jordi’…

JUN on the making of MELÓN MALO, with his dear friend Jordi Fernández. It started with a melon Jordi could not forget. Thick summer wedges o…

BAD IDEA PODCAST. EPISODE 01. 🎙️ They say you should never take advice from people with bad ideas. So naturally, I started a podcast about…

NEW FLAGSHIP OPENING: BUKCHON, SEOUL There’s something special about Bukchon. Hundreds of years ago, this was where Seoul’s noble families …

🔴 D-1 to BORNTOSTANDOUT® Bukchon From real Joseon antiques to raw Jeogori textures and delicate Daenggi ribbons, every placement, every ma…

YOU ARE THE SPECIAL OCCASION. We’re very good at saving things. The expensive bottle of wine saved for a special night. The expensive cloth…

SAINT PETAL. SHE LOOKS DELICATE. BUT THEN YOU CRUSH HER AND SOMETHING WILDER WAKES UP. SAINT PETAL starts almost too pretty. Bright florals…

🔴 NOW AVAILABLE : MELON MALO EXTRAIT EXTRÊME🍈 📌 PERFUMER JORDI FERNÁNDEZ (@jordi_perfumer ) MELON MALO is a fragrance built around a li…

Fits like a second skin. Warm. Tight. Dangerously close. For nights that probably need protection. But protection against bad decisions not…

My mother once told me, “Jun, please don’t embarrass yourself.” And I told her, “Embarrassment is just the feeling of being watched by borin…