Virtue Labs

GIVEAWAY✨A holiday glow-up from root to rinse ✨ We’ve joined forces with @get.canopy to give two winners the Essential Recovery Set — from C…

GIVEAWAY ✨ We’re treating 3 winners to our full Correct Collection - including the new Strength & Shield Leave-In Conditioner, Overnight Sca…

Happy Birthday to our Creative Director and constant source of magic - the incomparable @hairbyadir 🪄 Your light, your artistry, and your …

The millennial side part is back ✨ @hairbyadir recreates Jennifer Garner’s Golden Globes look with a modern twist

Closing out an unforgettable year. Grateful for every moment that brought us here and excited for what’s next ✨

‘Tis the season for iconic hair 💫 Watch Virtue Creative Director @hairbyadir share his modern take on the baby bouffant, straight from the …

Detangle damage before it begins 🪮 Meet Strength & Shield Leave-In Condtioner - a weightless conditioning mist that softens, smooths, and …

Tomorrow’s looking a little glossier. ✨

We asked around: if life had a detangler, what would you use it on? Turns out, knots aren’t just for hair 👀🪢

Nine years of breakthrough innovation, healthy hair, and a community we couldn’t have imagined 🎂 It wouldn’t be a celebration without YOU …

Beauty sleep in a bottle 🌙 Our new Overnight Scalp & Hair Elixir works while you rest to deeply nourish, strengthen, and restore from root…

Repair that radiates. ✨ Meet Healing Gloss - our first clinically proven in-shower hair gloss that repairs damage while instantly deliverin…

Grinning ear to ear because it’s @ultabeauty 21 Days of Beauty 🧡 Run, don't walk because today ONLY you can get your favorite @virtuelabs …

BRB while we take a break from breakage 🧖‍♀️🛁

Drift into rest, wake to renewal ✨ Breathe deep and let our Overnight Scalp & Hair Elixir work its magic - promoting hydration, reducing br…

You’re going to want to leave this one in. A new essential arrives January 6th ✨ #withVirtue

Not all leave-ins are built the same 👀 This one helps detangle, strengthen, and protect your hair from damage - so it actually looks bette…

Bon appétit. 🍴 Shop exclusive savings on select Virtue Shampoo and Conditioner duos when you buy two through August 22, online and in-stor…

One thing about girl grip…there’s always room for healing oil ✨

A healthier approach to fuller-looking hair starts here. 🌿 Virtue’s Flourish Collection combines targeted scalp care with lightweight hydr…

It’s happening: shop 30% off all your Virtue favorites this Black Friday 📦🛒

Bedtime in a bottle ✨🌌

You dream, we heal 🌙💫 From scalp relief to silky lengths, @eggdressesup sharing how she keeps her nightly ritual low maintenance but eff…

Give the gift of nourished hair and soft hands 🎁 Grab our limited edition Hand and Hair Revival Kit and treat yourself or someone special t…