


BTS at our Peach Tea shoot ✨ Turns out, the only thing more photogenic than this flavor… is absolutely nothing. Have you tried it yet? Dr…

This International Women’s Day, we’re celebrating the women who lead, build, and innovate, including our founder @laurenpicasso and the powe…

A juicy upgrade is coming... 🍊 Say goodbye to running out and hello to more of your favorite citrus-powered hydration. Any guesses? 👀 D…

We’re on shelves nationwide at @wholefoods!! 🛒 First came Cure Kids. Now, our full hydration lineup is in stores. Plant-based, science-b…


July 4th essentials run? That means one thing: you’re going to Target. 🎯 We’re stocking up for the BBQ, starting with electrolytes. No a…

CLOSED 🛒 TARGET AISLE GIVEAWAY 🛒 We made it to Target, so obviously we had to make a few friends in the aisle. To celebrate Cure lan…

CLOSED 🛒 TARGET AISLE GIVEAWAY 🛒 We made it to Target, so obviously we had to make a few friends in the aisle. To celebrate Cure lan…

Low effort. High reward. Exactly what this summer weekend ordered. #Cure #CureHydration #WeekendStartsNow

The juiciest holiday deserves the juiciest giveaway. 🩷 In honor of National Raspberry Day and the launch of our new Raspberry hydration …


Not on PTO, but at least Peach Mango tastes like not sitting at your desk.

Making it is half the fun! Blood Orange in bulk, because good things deserve a little ritual. #Cure #BloodOrange #BulkJars #DrinkYourBe…



Think your little ones only need to hydrate when it’s hot out? Think again! Even when it’s cold, kids can get dehydrated. That’s why ele…

POV: Raspberry is your whole personality 🍓

You’re not dramatic, you’re just dehydrated. We can fix that.

Shopping for the friend who’d always rather be outside? The @REI Co-op Holiday Gift Guide has trail-ready picks for everyone on your list — …

Bulk up for fall 🍊 Blood Orange in a jar = fewer orders, more time outside...and yes, it tastes as good as it looks. 🍁

The Starter Kit just got juicer. Now with Raspberry + Peach Mango. Two very good reasons to hydrate. Don’t say we didn’t warn you.

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