Atelier Fragranze Milano

From creation to conversation. Luca Maffei, CEO & Principal Perfumer of Atelier Fragranze Milano, at @pittifragranze Sharing ideas, inspir…

Every fragrance begins with an idea. StrawBasil begins with an unexpected encounter. Created by our Principal Perfumer Luca Maffei, StrawBa…

Durante la @milanobeautyweek, il nostro CEO & Principal Perfumer @lucamaffei ha partecipato al talk “Ok, il jus è giusto”, nella cornice del…

Vetivery is @antoinelieolfactiveexperience creation unveiled as part of The (extra)Ordinary Collection presented at @esxenceofficial. An un…

AFM at Beautyworld Dubai 2026. Another material from the ITALIAN MATERIALS COLLECTION is unveiled. Glass from Murano. A tribute to the cr…

Atelier Fragranze Milano at @milanobeautyweek Per la quinta edizione saremo presenti alla Milano Beauty Week, con diversi appuntamenti ded…

With Bergamelon, our Senior Perfumer Paolo Cerizza explores the unexpected dialogue between radiant Bergamot and the juicy brightness of Mel…

AFM in @beautyworlddxb 2026. Revealing one of the materials. 
Here’s a first look at one of the six materials that inspired the ITALIAN MATE…

Last Saturday Milano buzzed with the energy of @milanobeautyweek. We had the chance to took part in the event with an olfactory workshop le…

@beautyworlddxb is here. Our team has landed in Dubai and is getting everything ready at our stand. We look forward to welcoming you from …

AFM is getting ready for @beautyworlddxb 2026. 
The countdown has begun. Our team is putting the final touches on everything we’ll bring to …

Un riconoscimento che premia la creatività, la ricerca e il lavoro di squadra. Intenso di Basilico, creato da @lucamaffei per Carthusia, è …

Another inspiring day at @beautyworlddxb, surrounded by creativity, ideas and meaningful encounters. These days are all about connections, …

Once again, @pittifragranze offered a valuable opportunity to create new connections, exchange ideas and explore the themes shaping our indu…

The ITALIAN MATERIALS Collection has brought the essence of Italian style, elegance, and craftsmanship to the international stage. These da…

AFM joined a new exiciting edition of @milanobeautyweek, full of events, conversations and meaningful encounters. Thanks once again to @as…

The 12 fragrances of The (extra)Ordinary Collection explore the silent beauty hidden in what we have always known. Familiar scents, everyday…

Atelier Fragranze Milano at @beautyworlddxb 2026. AFM is thrilled to invite you meet our perfumers, to discover our exclusive Fragrance Col…

We are thrilled to introduce the ITALIAN MATERIALS COLLECTION. 12 new fragrances created by our Perfumers to interpret the essence of Italy’…

Closer, by Luca Maffei for Sisology. A fragrance built around the idea of proximity, the subtle moment when distance begins to disappear and…

Issue #2 — September 2026 Neo-Heritage The second edition of Scent Digest explores a return to heritage, not as nostalgia, but as a new c…

Issue #1 — July 2026 𝐁𝐞𝐲𝐨𝐧𝐝 𝐆𝐨𝐮𝐫𝐦𝐚𝐧𝐝 The first edition of Scent Digest begins where fragrance trends become cultural movemen…

The ITALIAN MATERIALS COLLECTION continues its journey through Italy’s most iconic materials, celebrating the craftsmanship, heritage, and c…

I PROFUMI CHE CI ACCOMPAGNANO OGNI GIORNO Ci sono profumi che fanno parte della nostra quotidianità, così familiari da diventare quasi invi…