The Shirt by Rochelle Behrens

Office Hours with Rochelle | Episode One: Why a button-down?

A full-circle moment we’re so grateful for: The Shirt is on Oprah’s Favorite Things list for 2025! What began with one big opportunity 15 y…

It started with one woman who wanted a better shirt. Now it’s thousands of you wearing it on repeat. We’re grateful (and just getting starte…

Summer dressing, minus the overthinking. @lanebethayart in our short sleeve shirt — crisp, easy, and somehow still composed by 6pm.

The Vacation Shop is officially open. Crochet dresses, golden-hour shirts, and easy sets for anywhere the sun takes you.⁠ ⁠ Shop Now.

For any version of your day, there’s a button-down (shirt, shirt dress, or sweater) that just works. All powered by No Gape®, so you can get…

A love note you can wear — our classic Boyfriend Shirt, with a flirty wink. Bisous bisous.

A look back at the year that made us grateful, inspired, and even more committed to making the perfect shirt. Here’s to showing up in 2026—c…

Every cool girl has that shirt. This is ours. Fitted & flattering, our stretch cotton Icon is the definition of a forever favorite.

Room service first, errands later. No outfit change needed.

Ready in 5? Say less. Button up and go.

Iconic style. Iconic place. The Shirt is her secret to making it all look effortless.

Save the date, pack your bags. Our Resort 2026 collection lands tomorrow.

Sharp enough for meetings. Cool enough for martinis.⁠ That’s our kind of dress code 🍸️✨️

Never too busy for a SOTD (Shirt Of The Day).

Something quietly festive is coming. Holiday dressing, The Shirt way — coming out tomorrow.

Tomorrow, we unpack summer’s final chapter.

NYC BTS: the city that never sleeps meets the shirts that never stop working.

Summer is here. Polished dresses, buttery silky sets, delicate lace, sun-faded stripes, and crisp white shirts made for wherever the season …

Crisp whites are proof that basics can be anything but boring.⁠

Layering final boss: a crisp button-down shirt, a trench coat & stripes. @dicaprioooo we are taking notes.

Fall’s first layer 🩵 The (Cashmere) Sweater is designed like your schedule: full, polished, a little soft around the edges.

As styled by @madina_mariposa — suede, denim, and the white shirt that pulls it all together.

Silky, butter yellow and ready for summer.