PHASE ZERO

You've bought the wrong pink before. Probably more than once. Too orange, too harsh, or just not right for your skin tone.⁠ ⁠ There used to …

Your go-to everyday blush that melts like a cream, wears like a powder, and delivers a fresh, natural-looking flush—without ever settling in…

We told you it was good.

If you had to pick 3 essentials to cover any occasion, maybe this is it.

Anti blush is trending but Hidden Agenda has been doing it for seven years. If you know, you know.

Most brands don't kill a product after it sells out four times.⁠ ⁠ When our Chrome Eyeshadow launched, the response was immediate. The textu…

Pink that stays pink. Cosmo, our most overlooked shade: Rosy hue, warm undertones with subtle luminosity.

Summer Rain didn’t make it to September. We always knew it was special, but Cosmo and Making Moves have taken the stage for years. This tim…

Everyone in makeup is chasing 22 year olds. We went the other way and over 40s bought a million of them. Sixteen years in this industry a…

No following. No marketing budget. No background in makeup.⁠ Just a product that made complete sense to make.

I'll be honest…I've been hiding for years. ⁠ ⁠ Behind the laptop. ⁠ ⁠ Behind the product. ⁠ ⁠ Behind "let the work speak for itself."⁠ ⁠ Tur…

Your whole routine is about to get a lot shorter.

Blush you reach for when you only have two minutes to get ready — and 100 other more important things to do.⁠ ⁠ Dana wears Cosmo.

Between the door and the car. That's the whole routine. @libertybeauty.mua

@libertybeauty.mua tries our Velvet Glow Blush for the first time

If you've been avoiding anything with glow in it, watch Kim.⁠ ⁠ No shimmer, no glitter — a velvety blush that diffuses colour onto the skin …

This is what Making Moves does at 53.⁠ ⁠ Cassie thought powder blush was behind her — anything that settles into fine lines is an automatic …

Every shade has to earn its place.⁠ ⁠ We don't chase short-lived trends or inflate our catalog. If it's in the lineup, it's because it belon…

Most people over 40 look at a blush with any light in it and rule it out before they’ve read a word. Too shiny. Basically glitter. And for m…

The fussiest customer I've ever had is my mum.⁠ ⁠ She's 73. Doesn't want a routine. Doesn't want five products. Wants to look like herself i…

We always say our blush is a year-round product. It's not built for just one season.⁠ ⁠ But we won't pretend it doesn't do something extra s…

Favourite part of my day!

This glow, from only one product.

“Don’t wear shimmery blush over 40,” they said.⁠ ⁠ So a lot of us went matte and never looked back. Flat cheeks, the same tired face in ever…