Prime Prometics

My wife is away… so I helped her test this mascara 👀 So far, easy wand, clean lift, zero clumps. I get the hype now. #blackfriday #chris…

We’re putting our newest Under Eye Brightening Corrector to the test, so you don’t have to.👁️‍🗨️ A few taps is all it takes for color corr…

Eyeliner for softer definition. Yes, PrimeEyes Glide Eyeliner gives you smooth, no-tug color — but it goes beyond that. It’s the kind of lin…

What Does Beauty Over 50 Mean to You? It means freedom. Elegance. Embracing the story your skin tells. And celebrating every chapter instead…

Mature Makeup Done Right, Finally!

"Better than Falsie" Length with Mascara!!

Miracle Mascara for Women Over 50? It's Called PrimeLash Mascara.

“What’s your vision for this bag?” To fill it with Prime Prometics, obviously. 🪻🩵

There’s a reason this foundation became a Prime bestseller. Our Color Changing Foundation starts out white, then adapts as you blend for a n…

A 5-minute eye routine made for mature eyes. 👁️ Quick to apply, easy to blend, and designed to bring brightness, lift, and soft definition …

This is what celebrating our birthday actually looks like behind the scenes. 🤍 Somewhere between takes, the playlist won and the whole set …

A soft smokey eye, without the complicated routine. ✨ Create this easy 50+ eye look with PrimeEyes Brightener — creamy, blendable, and made …

There’s a reason this foundation became a Prime bestseller. Our Color Changing Foundation starts out white, then adapts as you blend for a n…

Your 50s are not the decade of becoming less. They’re the decade of choosing better: better boundaries, better dreams, better confidence, an…

Your 50s are not the decade of becoming less. They’re the decade of choosing better: better boundaries, better dreams, better confidence, an…

No filters used. Just makeup made for mature skin. 🩵 A beautiful Prime Prometics transformation on Caroline, showing how the right formulas…

A soft smokey eye, without the complicated routine. ✨ Create this easy 50+ eye look with PrimeEyes Brightener — creamy, blendable, and made …

One last summer treat, before the season slips away. 🤍 Enjoy 15% OFF singles and 25% OFF bundles during Prime’s End of Summer Sale. Use cod…

A formula that shifts with the season, the sunrise, the shade of her mood. So we made one that adapts... a color-changing finish that melts…

Linda Reviews PrimeWand Pigment

How To Use Color Changing Foundation. DEMO.

How Is This Mascara Growing Lashes? 🤯

"Better than Falsie" Length with Mascara!!

Lisa reviews Prime Beauty Water