
My wife is away… so I helped her test this mascara 👀 So far, easy wand, clean lift, zero clumps. I get the hype now. #blackfriday #chris…

Finding your foundation shade shouldn’t feel like a guessing game. That’s why we love seeing creators like @thesilverlining_1970 put our vir…

We’re putting our newest Under Eye Brightening Corrector to the test, so you don’t have to.👁️🗨️ A few taps is all it takes for color corr…

What Does Beauty Over 50 Mean to You? It means freedom. Elegance. Embracing the story your skin tells. And celebrating every chapter instead…

Layering more concealer won’t fix what a corrector can do in seconds. 🪄 In fact, heavy layers can often emphasize the very lines we’re tryi…

Dark circles are not one shade… and neither are our correctors: 🟡 Light Medium Peach helps correct light blue or purple under eye circles.…

A formula that shifts with the season, the sunrise, the shade of her mood. So we made one that adapts... a color-changing finish that melts…

Our eyeliner is the “anywhere, anytime” secret. Smooth glide, no tug, no skipping. Even in the car, you can trace your lash line in second…

Does your foundation tend to settle into fine lines by the end of the day? When skin gets dry, it absorbs the hydration from your makeup, w…

Consider applying lip balm our version of “Do Not Disturb” sign 💋

Prime Prometics is pro-woman, pro-skin, pro-age. Makeup that meets you where you are... dry, oily, sensitive, textured, every skin, every c…

The best routines are the ones shared together. 🩵 This Mother’s Day, celebrate the women who made beauty feel less about perfection and mor…

Flutter without fallout. 💫 PrimeLash Mascara is made for mature lashes... tubing tech lifts, lengthens up to 3×, and fans every tiny lash…

We’ve been working on something your concealer can’t do alone... 👁️🗨️

We were honored to stand with NBCF to support a pro-age makeover day for women touched by breast cancer. It was a day of courage, conversati…

Make your eyes pop, see yourself shine!✨👁️ Sparkle this spring with our PrimeLash Mascara! 💙 🛍️Link in our bio! #primelashmascara #p…

1, 2, 3, or 4? Drop in the comments 👇

June is Cancer Survivors Month. 🙏 This month, we celebrate the strength, courage, and resilience of every woman who has faced cancer. At Pr…

Silver sneaking into your brows? 👀 PrimeBrow Tinted Gel veils greys, adds natural color, and laminates in seconds… soft hold, no crunch. …

From gloved, small-batch pours to temperature-controlled mixing and batch testing, PrimeLip Plumping Balm is crafted with care at every step…

Summer dive-in, dance-in, sweat-in mascara? ✔️ PrimeLash’s tubing formula wraps every lash in flexible micro-tubes that stay put through ca…

Ladies… 🥰 PrimeEyes Eyeshadow swipes on as a creamy stick, then sets to a crease-proof soft-matte that enhances every 50+ lid. Layer it w…

🎶 One gentle glide, endless impact. This hugs your lash line with creamy color that stays put for 12 dreamy hours… no tugging, no smudgin…

Finally… a foundation that works with mature skin, not against it 💖 No settling, no streaks, no stress. Just glow-boosting coverage you’ll…
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