TAG Heuer

Bringing the excitement of the track to your wrist. ​⁣ ⁣ A titanium powerhouse designed to race with the thrill of every Formula 1® Grand Pr…

¡VIVA MADRID! After 45 years, Formula 1® is back in Madrid. To mark the occasion, TAG Heuer lights up the Real Casa de Correos in Puerta de…

It’s light’s out, and away we go!​ The TAG Heuer Holiday Race is underway, and Teams Carrera, Monaco, Aquaracer, Connected, and Formula 1 a…

House Ambassador Patrick Dempsey tamed the Miami circuit aboard the Pirelli P Zero Safety Car. As a driver discovering this track for the fi…

Only the bold dare to reshape the square. I am a revolutionary new chronograph mechanism born from the TAG Heuer LAB. My Calibre TH80-00 re…

Among Ayrton Senna’s many iconic moments, one stands apart: the 1991 Brazilian Grand Prix. With a failed gearbox, he drove the final seven l…

Breaking new ground. ​⁣ ⁣ The new TAG Heuer Monaco Split-Seconds Chronograph Air 1 takes watchmaking to new extremes. Its ultra-lightweight …

TAG Heuer Magnitude at its apex! Monaco GP vibes were absolutely electric on the TAG Heuer boat last night! Celebrating the thrill of rac…

¡GRACIAS MADRID! From the countdown in the heart of the city to the intensity of the competition, TAG Heuer shaped every moment of an extra…

Motivation in motion.​ Powered by the Wellness Activity app, the new TAG Heuer Connected Calibre E5 transforms your activity into actionabl…

Mastering the chronograph for more than 160 years.​⁣ ⁣ ​Driven by a relentless pursuit of innovation and precision, TAG Heuer stands as the …

Shaped by innovation.​ The TAG Heuer Mini Vingt-Sept sunglasses reimagine the 27° elliptical hinge with a miniaturized, more technical str…

This isn’t just an evolution, it’s a rebirth. ⁣ ⁣ I am the new TAG Heuer Monaco Chronograph — reimagined, and still, ahead of my time. My de…

The TAG Heuer Carrera, taken to new heights.​⁣ ⁣ For the first time, the avant-garde split-seconds complication finds its place within the T…

A first to remember in Madrid. From lights out to the final lap, the inaugural FORMULA 1® TAG HEUER GRAN PREMIO DE ESPAÑA 2026 marked the …

Piecing precision together. An accumulation of 322 components, the new TAG Heuer Monaco Evergraph features a one-of-a-kind compliant chron…

Progress has no finish line.​⁣ ⁣ Introducing the new TAG Heuer Connected Calibre E5 Running Edition 45mm, where discipline meets data. Encas…

A day with JAY from @enhypen at the first Formula 1® TAG Heuer Gran Premio de España. From the pit lane to the grid, to the podium, JAY jo…

Focus and precision, all eyes on Zandvoort. #TAGHeuer #DesignedToWin #DutchGP

K-pop star JAY from @enhypen and the TAG Heuer Monaco Evergraph: the perfect pairing. The two came together in Seoul for an exclusive evenin…

From the strip to the paddock, @chrisbriney_ lived the @f1lasvegas Grand Prix through moments shaped by precision and purpose.​ @f1 #TAGHeu…

Preparation builds confidence. Ambition turns it into greatness.​ ​ We brought @redbullracing driver @maxverstappen1 into an unexpected univ…

A watch made for champions. Celebrating 75 years of F1 champions with a limited edition timepiece. Limited to 75 pieces, each Carrera Chron…

As the 2026 Formula 1® season approaches, Max Verstappen knows speed is only the baseline. What separates the very best is an extra capacity…