Bringing the excitement of the track to your wrist. A titanium powerhouse designed to race with the thrill of every Formula 1® Grand Pr…
It’s light’s out, and away we go! The TAG Heuer Holiday Race is underway, and Teams Carrera, Monaco, Aquaracer, Connected, and Formula 1 a…
House Ambassador Patrick Dempsey tamed the Miami circuit aboard the Pirelli P Zero Safety Car. As a driver discovering this track for the fi…
Only the bold dare to reshape the square. I am a revolutionary new chronograph mechanism born from the TAG Heuer LAB. My Calibre TH80-00 re…
Among Ayrton Senna’s many iconic moments, one stands apart: the 1991 Brazilian Grand Prix. With a failed gearbox, he drove the final seven l…
Breaking new ground. The new TAG Heuer Monaco Split-Seconds Chronograph Air 1 takes watchmaking to new extremes. Its ultra-lightweight …
Raring to go. Created in collaboration with La Fabrique du Temps Louis Vuitton, the TAG Heuer Monaco Speed 12 is where motorsport herit…
TAG Heuer Magnitude at its apex! Monaco GP vibes were absolutely electric on the TAG Heuer boat last night! Celebrating the thrill of rac…
Motivation in motion. Powered by the Wellness Activity app, the new TAG Heuer Connected Calibre E5 transforms your activity into actionabl…
Mastering the chronograph for more than 160 years. Driven by a relentless pursuit of innovation and precision, TAG Heuer stands as the …
Shaped by innovation. The TAG Heuer Mini Vingt-Sept sunglasses reimagine the 27° elliptical hinge with a miniaturized, more technical str…
This isn’t just an evolution, it’s a rebirth. I am the new TAG Heuer Monaco Chronograph — reimagined, and still, ahead of my time. My de…
The holiday countdown is on! Engines on. Visors down. Five teams waiting for the signal. The TAG Heuer Holiday Race is almost here. Fo…
The TAG Heuer Carrera, taken to new heights. For the first time, the avant-garde split-seconds complication finds its place within the T…
Piecing precision together. An accumulation of 322 components, the new TAG Heuer Monaco Evergraph features a one-of-a-kind compliant chron…
Monaco GP. That’s a wrap. Across the Principality, House Ambassadors, Friends of the House, partners and guests came together to celebrate …
Focus and precision, all eyes on Zandvoort. #TAGHeuer #DesignedToWin #DutchGP
K-pop star JAY from @enhypen and the TAG Heuer Monaco Evergraph: the perfect pairing. The two came together in Seoul for an exclusive evenin…
From the worlds of music and culture to the streets of Seoul, K-pop sensation @m.by__sana brought her signature style to an evening filled w…
From the strip to the paddock, @chrisbriney_ lived the @f1lasvegas Grand Prix through moments shaped by precision and purpose. @f1 #TAGHeu…
Preparation builds confidence. Ambition turns it into greatness. We brought @redbullracing driver @maxverstappen1 into an unexpected univ…
A watch made for champions. Celebrating 75 years of F1 champions with a limited edition timepiece. Limited to 75 pieces, each Carrera Chron…
As the 2026 Formula 1® season approaches, Max Verstappen knows speed is only the baseline. What separates the very best is an extra capacity…
The gold standard for champions. For decades, TAG Heuer’s chronographs and timekeeping instruments have defined the spirit of motor racing…
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