Beautycounter

Now we go Counter

BTS from Launch Day 6/25/25 We acknowledge and celebrate that behind every product, event, photograph, paragraph, and conversation there ar…

Mist us? We’re back with your summer glow. Toss our 2-in-1 toner and hydrator in your bag for fresh, dewy, revived skin on the go. The mil…

The clean revolution continues with 5 new drops. We are so excited to share these clean, high-performing products with you. As a thank you …

Big things coming Thursday 9.25.

Come behind the scenes. New drop landing tomorrow.

What our Founder and CEO @greggrenfrew is putting in her Petit Vault Vanity this holiday season. What are you adding to yours?

Two cleanses. Endless benefits. How do you double cleanse?

Spoiler alert: you don’t have to pick sides. Countertime Mineral Boost Hydrating Essence and Counterglow Hyaluronic Moisture Mist are even b…

I was three days into my job as Counter’s Social Media Manager when I found out I’d be traveling to the Amazon Rainforest to learn about pal…

I was three days into my job as Counter’s Social Media Manager when I found out I’d be traveling to the Amazon Rainforest to learn about pal…

Not your typical gloss. Beyond Gloss delivers high-impact shine, sophisticated color, and lasting comfort in a clean formula designed to lea…

[High Gloss, Higher Standards.] You’ve grown up, and so should your gloss. Higher standards don’t mean high maintenance. Let’s refuse to c…

It never hurts to ask. The new Beyond Gloss. Coming 9.22.26. Comment “Beyond Gloss” and we’ll let you know the second it’s available.

Meet Jellies: sheer, juicy color in a cushiony, high-shine formula that feels just as good as it looks — never sticky, always effortless. A …

Special delivery 🛻 We’re popping up out East this summer with our Piaggio Ape, stocked with beach-ready Counter essentials and limited-edit…

Special delivery 🛻 We’re popping up out East this summer with our Piaggio Ape, stocked with beach-ready Counter essentials and limited-edit…

Coming tomorrow.

You’ve been asking for this 👀

An afternoon in Southampton with @twpclothing and @greggrenfrew. Keep an eye out for where we’ll be popping up next 👀

An afternoon in Southampton with @twpclothing and @greggrenfrew. Keep an eye out for where we’ll be popping up next 👀

Calling all procrastinators: Now’s your chance to get your gifts on time for the holidays. Order now for free expedited shipping on orders $…

Wearable fall hues with a hint of holiday edge. @oliviasshoppingdiary shows us how it’s done with her minimal, long-lasting picks for the se…

Meet The Never List®: A long list of harmful or questionable ingredients we’ve chosen to leave out of all our products. From parabens to tal…