Beautycounter

Now we go Counter

BTS from Launch Day 6/25/25 We acknowledge and celebrate that behind every product, event, photograph, paragraph, and conversation there ar…

Mist us? We’re back with your summer glow. Toss our 2-in-1 toner and hydrator in your bag for fresh, dewy, revived skin on the go. The mil…

The clean revolution continues with 5 new drops. We are so excited to share these clean, high-performing products with you. As a thank you …

Big things coming Thursday 9.25.

Come behind the scenes. New drop landing tomorrow.

What our Founder and CEO @greggrenfrew is putting in her Petit Vault Vanity this holiday season. What are you adding to yours?

Two cleanses. Endless benefits. How do you double cleanse?

Spoiler alert: you don’t have to pick sides. Countertime Mineral Boost Hydrating Essence and Counterglow Hyaluronic Moisture Mist are even b…

I was three days into my job as Counter’s Social Media Manager when I found out I’d be traveling to the Amazon Rainforest to learn about pal…

I was three days into my job as Counter’s Social Media Manager when I found out I’d be traveling to the Amazon Rainforest to learn about pal…

Meet Jellies: sheer, juicy color in a cushiony, high-shine formula that feels just as good as it looks — never sticky, always effortless. A …

Special delivery 🛻 We’re popping up out East this summer with our Piaggio Ape, stocked with beach-ready Counter essentials and limited-edit…

Special delivery 🛻 We’re popping up out East this summer with our Piaggio Ape, stocked with beach-ready Counter essentials and limited-edit…

An afternoon in Southampton with @twpclothing and @greggrenfrew. Keep an eye out for where we’ll be popping up next 👀

An afternoon in Southampton with @twpclothing and @greggrenfrew. Keep an eye out for where we’ll be popping up next 👀

This time last week: celebrating our Skin Twin Creamy Concealer in NYC.

Calling all procrastinators: Now’s your chance to get your gifts on time for the holidays. Order now for free expedited shipping on orders $…

Wearable fall hues with a hint of holiday edge. @oliviasshoppingdiary shows us how it’s done with her minimal, long-lasting picks for the se…

Meet The Never List®: A long list of harmful or questionable ingredients we’ve chosen to leave out of all our products. From parabens to tal…

Meet The Never List®: A long list of harmful or questionable ingredients we’ve chosen to leave out of all our products. From parabens to tal…

Holiday makeup made easy. Shop the look at counter.com, plus enjoy up to 65% savings during The Winter Sale. @cocomcdermott wears — Think B…

Introducing 3 new complexion essentials: Glow First Serum Primer, Velvet Cream Bronzer, and Cheeky Clean Cream Blush. Counter.com

A giftable intro to some of our most innovative skincare formulas. Shop our three hero serums together for the first time, for a limited tim…