Beautycounter

Now we go Counter

BTS from Launch Day 6/25/25 We acknowledge and celebrate that behind every product, event, photograph, paragraph, and conversation there ar…

Mist us? We’re back with your summer glow. Toss our 2-in-1 toner and hydrator in your bag for fresh, dewy, revived skin on the go. The mil…

The clean revolution continues with 5 new drops. We are so excited to share these clean, high-performing products with you. As a thank you …

Big things coming Thursday 9.25.

Come behind the scenes. New drop landing tomorrow.

What our Founder and CEO @greggrenfrew is putting in her Petit Vault Vanity this holiday season. What are you adding to yours?

Two cleanses. Endless benefits. How do you double cleanse?

Spoiler alert: you don’t have to pick sides. Countertime Mineral Boost Hydrating Essence and Counterglow Hyaluronic Moisture Mist are even b…

Coverage meets skincare with Dew Skin Tinted Moisturizer and Skin Twin Featherweight Foundation. Go sheer and dewy or natural and buildable—…

Meet Jellies: sheer, juicy color in a cushiony, high-shine formula that feels just as good as it looks — never sticky, always effortless. A …

This time last week: celebrating our Skin Twin Creamy Concealer in NYC.

The countdown is on.

Calling all procrastinators: Now’s your chance to get your gifts on time for the holidays. Order now for free expedited shipping on orders $…

Wearable fall hues with a hint of holiday edge. @oliviasshoppingdiary shows us how it’s done with her minimal, long-lasting picks for the se…

Meet The Never List®: A long list of harmful or questionable ingredients we’ve chosen to leave out of all our products. From parabens to tal…

Holiday makeup made easy. Shop the look at counter.com, plus enjoy up to 65% savings during The Winter Sale. @cocomcdermott wears — Think B…

Introducing 3 new complexion essentials: Glow First Serum Primer, Velvet Cream Bronzer, and Cheeky Clean Cream Blush. Counter.com

A giftable intro to some of our most innovative skincare formulas. Shop our three hero serums together for the first time, for a limited tim…

Makeup artist @emikaneko created the beauty look for the @ashlynnewyork #NYFW show using Counter’s new color complexion line. She started wi…

Your favorite holiday skincare routine and everyday clean skincare essentials, as seen on @cocomcdermott. Shop the Counter Thx Event – 25% …

What a year it’s been for us at Counter. On the last day of the year, we’re reflecting on all we accomplished in 2025 together. Thx for bein…

From our mailbox to yours 💌📫

Our Counterglow Morning Essentials, as used by @brunatenorio. Through March 17, shop our Adaptive Moisture Lotion and Tri-Luronic Hydrating …