Fipl is officially here! A clean routine for kids 4—12, made for the years when everything changes at once. 🧩 Why we built it: because it …
A pediatrician's permission slip: let them get muddy. @drcaryncassidy (MD, FAAP, mom of two) makes the case that unstructured outdoor time b…
We held Fipl to the standard we’d want for our own kids. Here’s what’s behind every bottle: → Dermatologist tested, pediatrician approved →…
Tangling Hair 101, with our resident dad and co-founder, Greg. He handles the tangles; the detangler handles the rest.
Yesterday: last day of school. Today: first day of everything else.
Not babyish. Not borrowed from grownups. Exactly right. Something Adventure Ready Clean is coming soon. Meet Fipl. Launching June 2026
Desert wisdom, bottled. Aloe survives conditions that would finish off almost any other plant, but the compounds behind that toughness are g…
The handoff works better with fewer decisions. Two bottles, same scent, same order, every night it happens.
Dr. Kathleen Suozzi treats skin cancer for a living, so when she says sunscreen should be as routine as brushing teeth, we listen. Her rule …
Every texture welcome.
Parenting comes with a running list of questions nobody hands you answers to. We're untangling them, one at a time, with a panel who knows t…
Every activity leaves a mark on the hair. We're cataloguing all of them. Peep the Activity Hair series in the Highlights. First case file: h…
Greeks, Romans, Egyptians, your kid's detangler... Chamomile has been the go-to soothing flower across more civilizations than we can fit in…
Coconuts got everywhere by floating. A coconut can drift for months across open ocean, still alive, and root itself on a beach it's never se…
This is what "less stuff" looks like from the tub. 4 products, 0 fight, 1 very enthusiastic reach.
The Clean Routine, in very capable hands.
Meet the Clean Routine, 4 products + 0 guesswork: → Daily Cleansing Shampoo: Cleans without stripping, on every kind of kid hair. → Daily Hy…
We started with a question nobody had a good answer to: why is there nothing built for how kids actually grow? Baby brands stop too soon. Te…
Small bottles. Big summer. Same routine they have at home, now it fits in the side pocket. Swipe to meet the Travel Set.
Clean hair, favorite towel, nothing left on the to-do list. Pippa knows it.
Knots don't care what time it is. Morning rush or bedtime wind-down, spray, brush, done. Out the door, off to dreamland, tangle-free.
Four kids, one very good reason. Say hi to the Fipl Four.
Curly, coily, wavy, straight, big kid, little, can't-sit-straight. Whatever the hair, whatever the stage, Fipl fits every kid on this page.
The single most-skipped step in kids' hair care: waiting. Conditioner needs about a minute to do its job. Here's the science →
See full brand analytics
Sign up for free to see all social channels, engagement metrics, growth history, and score breakdown.