Wacoal America

“I used to think wearing an uncomfortable bra was just part of being a woman.” If you can relate, consider this your sign to come in for a b…

Your friendly reminder: a bra fitting is quick, simple, and always worth it.

The story behind our new Baseline Collection.

In the words of Miryha, "BOOBS ARE BACK!"

The matching set so comfortable you’ll want to wear on repeat.

The only strapless bra you'll ever need is the Red Carpet Strapless Bra.

We’re raising the bar for comfort. Meet the High Bar Collection. Unbelievably soft lace, effortlessly seamless, and made to support you.

Full coverage vs. mid coverage. Your bra coverage can make a difference in how your favorite tops fit and look.

Consider this a judgment-free zone. When was your last bra fitting?

When what's underneath is right, everything else falls into place. Underneath It All, Lies Wacoal. #UnderneathItAll

Because support isn't about restriction. It's about freedom. Underneath It All, Lies Wacoal. #UnderneathItAll

Silky smooth. Comfortable support. Flattering shape. Introducing a new standard for smaller bustlines. Available in 30–38 bands and A–DDD cu…

Full coverage vs. mid coverage. Here’s why you might prefer one over the other… or why having both in your rotation makes sense.

True or False? If your bra fits properly, you shouldn’t have any cleavage.

Tailored to your body, not the other way around. Underneath It All, Lies Wacoal. #UnderneathItAll

The foundation of an effortless day. Meet Baseline. A new standard for smaller bustlines. Available in 30–38 bands and A–DDD cups.

Your one-stop shop for first-layer essentials, no matter where the day takes you.

Closet Confidential. Vol 2. Underneath It All, Lies Wacoal. #UnderneathItAll

Closet Confidential. Vol 3. Underneath It All, Lies Wacoal. #UnderneathItAll

Friends don’t let friends go without a proper bra fitting.

We’re answering the age-old question… when is it time for a new bra?

Looking for bra recommendations for a smaller bust? Here are a few of Miryha’s recommendations to start with. Have a question for Miryha and…

The faces behind your Wacoal Bra Fitting. A bra fitting doesn’t have to be intimidating. Our Fit Experts are here to answer your questions,…

Sometimes a bra is the right fit but just needs a little adjusting. Other times, it’s simply the wrong fit. Miryha shares Wacoal’s 5 Point…