Whats Up Beauty

Swatches of Skyfire Eyeshadow Palette! Launching April 24th at 9am PST / 12pm EST! Inspired by the northern lights, Skyfire captures the m…

New Eyeshadow Palette! Our new Skyfire Eyeshadow Palette is launching April 24th at 9am PST / 12pm EST! Twelve shades inspired by the nort…

SAVE THE DATE! The launch you’ve been asking us about for months is finally happening! We gave a few creators an early look and the reacti…

How our Skyfire palette is made Our new Skyfire Eyeshadow Palette is launching April 24th at 9am PST / 12pm EST! ⭐ Formula Made in Italy. …

Northern lights eye look tutorial Using our new Skyfire eyeshadow palette, these duochrome shimmers shift in the light! ⭐ Made in Italy …

We’re absolutely obsessed with this swatch video by @itssmithysony! ✨ Smithy is showing off the stunning shimmers and mattes from our brand …

Such a stunning halo eye by @next.door.diva! ✨🔥 Have you tried this technique? Sonicka created this incredible look using the Whats Up Bea…

@lgbabyg's tutorial shows exactly how to create this incredible eye look ✨💜 We're obsessed with the combination of shimmering shadows and r…

@alexa.jennah created the most gorgeous graphic liner look, paired with beautiful burgundy mascara to make the vibrant liner colors really p…

What a gorgeous look by @wwow.beauty! This gorgeous cut crease look was created using matte and shimmer shades from the Whats Up Beauty Skyf…

We can’t get enough of this incredible eye look by @chekmarevaart! ✨🌌 Featuring shades Nebula and Aurora from the Whats Up Beauty Skyfire E…

@j.uuuuudy wanted to become an iridescent seashell, and we think she absolutely nailed it 🐚✨ The shimmering, light-shifting effect is stunn…

@next.door.diva is out here giving us the tips we need! Have you tried this eyeliner hack? Sonicka used the Whats Up Beauty Egyptian Queen L…

@iredefh is showing off the gorgeous Whats Up Beauty Watch Me! Mascara in Burgundy ✨💜 This deep burgundy shade with purple depth adds the p…

@nunamua used Whats Up Beauty sophistiCOAT Ultra Matte Liquid Lipstick in shade Timeless Love for this gorgeous lip combo! Timeless love i…

What a gorgeous look by @iredefh ✨🌌 Created using the Whats Up Beauty Skyfire Eyeshadow Palette, this eye look is absolutely magical! The …

@anastazja.ann brings crying chic to a new level! Anastasia used the Whats Up Beauty sophistiCOAT liquid lipstick in shade Cashmere Muse for…

@nunamua with a flawless chocolate and sparkle lip combo 🤎✨ She achieved that perfect, comfortable matte finish using Whats Up Beauty sophi…

We adore watching @byjessmullen create this incredible look ✨💜 Her eye makeup perfectly matches her gorgeous ombré wig, and the Whats Up Be…

Such a sparkly and amazing look by @nunamua ✨🌌 We're absolutely obsessed! She used the Whats Up Beauty Skyfire Eyeshadow Palette to create…

Absolutely obsessed with this look by @make_malvina_up ✨💫 The colors, sparkle, and flawless blend are everything! Created using the Whats …

@anabelladeconstanza is connecting all the dots ✨💫 This beautiful eye look was created using the Whats Up Beauty Skyfire Eyeshadow Palette,…

@val_foche says Galaxy from the Whats Up Beauty Skyfire Eyeshadow Palette is the prettiest iridescent eyeshadow in her collection—and we can…

@olobeymua creating this incredible look was everything we needed to see today! She reached for the Whats Up Beauty Skyfire Eyeshadow palett…