
GIVEAWAY ☀️ win your uv 10 chill out essentials! @alaffia and @coopsleepgoods are teaming up to give one lucky winner a cozy summer reset f…

CLOSED - GIVEAWAY 💛 A feel good routine from the inside out. @alaffia and @mammachia are teaming up to give one winner a joyful lineup of …

CLOSED: GIVEAWAY: clean up your routine 🫧✨ @alaffia + @cleancult are teaming up to make everyday clean feel a little more joyful. One winn…

GIVEAWAY: your everyday routine starts here. 🍳🫧 @alaffia + @nelliesfreerange are teaming up to give one winner a feel-good morning reset …

Back to school stock up starts now. 📚💛 From 8/19 - 8/25, the more Alaffia favorites you grab, the more you save: ✨ Buy 2, save 20% ✨ B…

Joy is free. It’s in the work, the music, the movement, the routines, the community, and the moments shared together. Joy is part of the pr…

Beach day hair care is more fun when you don’t have to leave. 🌊☀️ Alaffia hair care is an easy beach-bag add for post-swim refreshes, salt…

Last call to stock up and save. 💛 Today is the final day of our back to school sale! Save 20% on 2, 30% on 3, or 40% on 4+. Complete you…

Finding joy in the everyday, one shower concert at a time.💛🫧 Alaffia’s African Black Soap draws from traditional Togolese recipes and is …

One very good reveal.🫧🍂 Meet Pumpkin Spice Good Soap, in a scent made for cozy-season showers. Triple-milled and made with certified Fai…

Soaking up summer: the actual plans and every little moment in between. 🌊✨ After lake days, sun, swims, snacks, and “one more cannonball,”…

Pumpkin Spice seasonal suds 🎃✨ Warm pumpkin, chai, cinnamon, clove, and fall spice blend together in a bar that’s speckled with real spice…

Introducing Episode 1 of Why Do We... 🫧 … Double cleanse? Because sometimes one wash just doesn't get the whole day off. At the heart of …

What Winter Woods feels like: crisp air, deep breaths, and that first step outside when everything feels a little quieter. 🌲✨ Juniper, whi…

Your everything routine, but make it feel good. 💛 Everyday Shea brings the moisture from head to toe with body wash, shampoo, conditioner,…

What makes our unrefined shea butter different? Nothing good gets left behind. 🌿 Alaffia’s shea nuts are wild harvested in West Africa, th…

Back to School Bundle Sale 📚 From 8/19 - 8/25, the more Alaffia favorites you grab, the more you save:� ✨ Buy 2, save 20%� ✨ Buy 3, save 3…

Keep the good going. 💛 Olowo-n’djo built Alaffia on the belief that even in difficult moments, there is always good worth looking for and …

Pumpkin spice season just got Good. 🎃🧼 Warm pumpkin, chai, cinnamon, clove, and fall spice come together in our first-ever, limited editi…

Meet the cure for boring showers: Good Soap Moisturizing Body Wash. 🫧 Five bold scents, made with 100% natural fragrance, that will make y…

A little sunshine, a lot of joy, and Pure Shea Butter for skin that’s spent the day soaking it all in. ☀️💛 Traditionally handcrafted by wo…

Good Soap is about more than what happens in the shower. 💛 Sales from Good Soap’s first year will help support the construction of two cle…

Joy is free 💛 For Alaffia, that joy is deeply connected to the women who make our shea. Our pure golden shea is produced by hand at our wo…

The little choices we make every day can add up to something much bigger. 💛 At Alaffia, our certified Fair Trade shea butter is produced b…
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