Natty Ice Cream

Part 2: What it's actually like building a healthy ice cream business

Part 5: What it’s actually like building a healthy ice cream business 🍦

Part 3: The chaos of launching our ice cream in retail 🚀

Part 6: The reality of building a healthy ice cream business

The ice cream you can eat all summer without sacrificing your fitness goals 💪

2 years ago Natty was just an idea in an apartment kitchen. Now it’s in 150+ stores and we’re just getting started.

Natty is now available at all 22 New Seasons locations!

Part 4: The messy middle of building a healthy protein ice cream brand

Part 1: Quitting our 9-5’s to start a healthy ice cream business

Started with 300+ recipes in an apartment kitchen. Now it’s at Sprouts. (Select Sprouts locations, check store locator in bio) #sproutsfin…

Most ice cream has zero fiber. Ours has 9-15g.

For decades, US nutrition policy failed us. That era is ending. The 2025–2030 Dietary Guidelines mark a real shift: protein is finally fron…

Four flavors landing in stores very soon. Stay tuned for the announcements! Which flavor are you picking?

Just two proud founders 😌 It truly never gets old walking into Erewhon and seeing Natty in the freezer. A year ago this was still just a…

What actually happens behind the scenes to get your ice cream shipped across the country without it melting 💪 #founder #icecream #cpg #ent…

After 315 recipe formulations we have finally landed on one that’s soft and creamy 🍦 the best part is we didn’t compromise on our clean ing…

Healthy + clean + delicious ice cream did not exist, until Natty. You are welcome 😏

How many minutes do you think you could last in a -20 degree freezer with fans blowing? #icecream #businessowners #proteinicecream #smallbu…

The empire is inevitable 💪🏼🍦 #erewhon #startup #proteinicecream

35g protein and it tastes like regular ice cream.

Phoenix, meet Natty, the healthiest ice cream at @sprouts Made by brothers / Arizona natives ✅ 35g protein and under 500 calories ✅ Made w…

Let’s go on a Natty run to @erewhon 🍨 #erewhon #proteinicecream #groceryhaul #icecreamlover

The Mid Day Squares guy tried Natty @jakekarls_

POV: You’re building the world’s best healthy ice cream brand (clean ingredients, 35g protein, 15g fiber, low added sugar, and incredible fl…