Jones Road

A complete look in one kit. Melida wears the Bobbi Kit 6.0 in Joy. The Bobbi Kit 6.0 is available now.

The brown eye + Espresso Best Pencil duo>> Available now

Finished your complexion but want to take your look to the next level? Follow these steps to get Charlotte’s night-out look.

Gloria, you taught us what it means to be brave. You taught us what it means to have opinions, take stances, and be unafraid of what comes n…

Finished your complexion but want to take your look to the next level? Follow these steps to get Charlotte’s night-out look.

The lineup just got better. Say hello to Ivy and Espresso, two new Gel Liner shades made for everyday definition with zero fuss.

Only have two minutes? We’ve got you covered. Watch @justbobbidotcom do a summer face in two minutes (and 10 seconds).

The easiest eyeliner you’ll ever use. Creamy, smooth, and now in Ivy + Espresso.

POV: You’re trying to make one thing... and accidentally create one of your best-selling products. That’s Miracle Balm.

It’s back. Meet The Bobbi Kit 6.0, our anniversary collection filled with first-ever launches and exclusive new shades. Inside: the highly …

Something is coming tomorrow... Any guesses?

Meet Wide Awake Brightening Concealer and Neutralizer. Our newest way to look like you got a full eight hours, even when you didn’t. The Wi…

How The Wide Awake Collection actually came to be… straight from the woman who figured it out. Available now.

The brown eye + Espresso Best Pencil duo>> Available now

Good eyeliner starts with the right tool. The Precision Eyeliner Brush makes creating a statement eye easy. Pair it with our newest additi…

Charlotte’s gorgeous look is on sale for a limited time through Labor Day. Customize your set or get Charlotte’s exact look through the Labo…

Your sign to treat yourself. Shop Ana’s exact look during our Labor Day Sale, now through September 7 in stores and online.

Good skin has no age limit. Just Enough Tinted Moisturizer gives lightweight coverage that lets your skin look like your skin, at every age.

Your guide to brighter under eyes. Everything you need to color correct, conceal and brighten.

Trends come and go. Bobbi’s philosophy stays the same: makeup should look like you.

If you want that bottom lash look without the smudging and mess, this hack is for you.

Taking The Bobbi Kit 6.0 up a notch with the addition of Gel Liner. Follow along with Morgan wearing the kit in Joy.

You’re going to love this. For a limited time, the Miracle Balm Palette is back. Plus spend $85 and get a free full size mascara. Tag a f…

POV: You’ve been a makeup artist for over 40 years, and have figured out all of the hacks.