The Mint by Richualist

We are LIVE at Ulta.com!! ✨ This is a huge moment for us and a major win for textured hair representation in the beauty space and we’re soo…

For those of you who are new here, I'd like to share a piece of history while building this company. This expansion at the Ulta website is…

Ready to see how The Mint is transforming washday weekends for families? Stay tuned for an amazing series dedicated to the little curlies in…

A LOT of moms are just barely holding it together right now, but they make space and time amidst the chaos for their little ones. This Mothe…

Meet Leida, our curl star with thick, beautiful curls! Leida LOVES to swim so pool days and playtime used to mean dry hair and long, tough s…

Meet your curl game-changer. ✨ The Mint isn’t just another styling tool—it’s engineered for texture. With controlled product distribution, …

If you’ve ever said… “I love my curls but I can’t keep up with the cost…” Same. Salon visits. Endless products. Trial and error. The Min…

Back to school means early mornings, last-minute lunches, and (for moms of little ones with texture) hair routines that double as bonding ti…

SHOP at Ulta.com for $50 OFF, FREE Shipping, AND FREE Wash Day Tool Kit until Mother's Day ONLY Limited Wash Day Tool Kit stocks so grab yo…

@thevcurls curl glaze was a HIT at Ubiquitous expo earlier this month! We can’t wait for more activations with this amazing brand and these …

Did you catch us at #LoveTheHairYouWear Event last week Wednesday? 😍💁‍♀️ If you didn't... we got a surprise for you!! Comment THE MINT a…

Does your curly kid can't sit through the entire 3 hours of wash day too? Watch how Dad did his daughter's hair in under 15 minutes while sh…

✨ GIVEAWAY ✨ We’ve teamed up with Sienna Naturals 💚 to elevate wash day with a ritual made for textured hair 👀🌿 Win: 🌿 Full-size Sienna…

Watch Dawn and Marty Bass do THE famous “Where’s Marty” segment live at 9am.

We’re thankful for curls like yours, so here’s AN ADDITIONAL $50 OFF your premium Ultimint or Mint Essentials Set with code THANKFULCURLS B…

It takes a special kind of bond for a daughter to influence a hip-hop icon's creative era. This Father’s Day, we are honoring the dad-daught…

For every kind of Mom... this one's for YOU! Grab The Mint at Ulta.com for $50 OFF + FREE Shipping and Wash Day Tool Kit 📦🪮 [Wash Day K…

Let's be real. We’ve spent years obsessing over whether our hair is 3C, 4A, or 4C, but curl pattern is mostly just about aesthetics. What…

if your hair is on the dense and thick side, that's one thing. But using a 10-step routine, you are doing too much. 🫧 shampoo 🫧 conditio…

If your back-to-school plan still includes sacrificing sleep to battle with wash day, you're making it harder than it needs to be. Just imag…

Travel hits different with the right companion. Watch to hear Kia break down why the Mint is an absolute non-negotiable for every trip. Do…

We are THRILLED to share that Richualist has been selected to join the Ulta Beauty program! We’ve finally gotten our product to market, and…

Stop scrolling if you’re tired of wasting your entire Sunday on wash day. 🛑 We aren't here to sell you a cheap, temporary fix. The Mint is…

If your products just sit on top of your hair, it’s not "difficult"—it's low porosity. The Mint gently warms your favorite products so your …