Rebel Bourbon

There are no stupid questions! Except that one.. 21+ PLEASE ENJOY RESPONSIBLY ©2026 LUX ROW DISTILLERS, BARDSTOWN, KY.

Our Brand Manager, Philip Lux and Master Distiller, John Rempe are putting Real Rebel pride on the line as they take on Kyle Busch in Rebel …

Time to find out who’s got real rebel reflexes. ⏱️🥃 Test #2: Who can click the stopwatch the fastest? ®RCR Enterprises, LLC., ®Kyle Busch…

Be honest… you’ve never seen another bourbon brand do it quite like this. We pride ourselves on being authentically ourselves whether it’s o…

National Root Beer day x Rebel Root Beer Whiskey? Now we’re talking nostalgic 🥃🍒🍦 RECIPE: - 1.5 OZ Rebel Root Beer Whiskey - 12 OZ Root …

POV: The Rebel Bourbon pit crew’s view on race day 📸 ®RCR Enterprises, LLC., Straight Bourbon Whiskey, 50% ALC/VOL, Lux Row Distillers, Ba…

A Kentucky classic with a Rebel twist 🤠🤝 Rebel Kentucky Mule Recipe: - Add 2oz Rebel Bourbon 100 - Add 1/2 oz fresh squeezed lime juice …

We take our bourbon content very seriously. Stay tuned for the new drops 🔥 #Bourbonculture #whiskeycollection #whiskey #bourbonwhiskey

We call it commitment 🥃 21+ PLEASE ENJOY RESPONSIBLY ©2026 LUX ROW DISTILLERS, BARDSTOWN, KY.

We like the sound of that 🤩🥃💃🕺 #Bourbonculture #whiskeycollection #whiskey #bourbonwhıskey

Before Rebel bourbon hits your shelf, this is the story behind it. This is How a Rebel is Born.

It’s not every day you walk through a distillery with more than 18,000 square feet, six barrel warehouses at capacity, and a 43-foot custom …

Proof that the making of whiskey isn’t always smooth 🥃😂

A man and his priorities 🤝🥃 #bourbonwhiskey #bourbonculture #whiskeycollection #bourbonlife #bourbonlover

Your next go to cocktail just dropped 🥃 Is the Root Beer Whiskey Dirty Soda making it onto your summer menu? Root Beer Whiskey Dirty Soda …

Rebels aren’t made, they’re aged to be bold 🤝 Aging/Maturation: The place where Rebel Bourbon develops the rich color, bold flavor, and sm…

The butter beer that grew up. Dirty Butter Beer with Root Beer Whiskey Recipe: - Add 1.5 oz Rebel Root Beer Whiskey - Add 1.5 oz Rebel Butt…

On the railroad to riches, this is what you’ll find.. 👀🥃 Once filled, barrels are carefully rolled into place through the rickhouse, where…

This is where the sweet mash turns into something worth talking about 🥃🌽 Yeast is added to begin the fermentation process of converting su…

Where clear spirit meets charred oak and the Real Rebel magic takes place 🥃🙌 Barrel filling is where clear distillate officially starts i…

Pressure builds diamonds. Heat makes Rebel 🥃🔥 Distillation uses heat to separate the alcohol from water and solids by vaporizing them. Whe…

Honoring our original Rebel.

Your legacy will always ride with us, Kyle.