FRĒDA SALVADOR

BEAD BAR MAGIC GIVEAWAY 💫 In partnership with our friends @dontletdisco + @amante_1530 we have curated the bead bar magic just for YOU!

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LOAFER CHARMS ARE BACK ✨ the perfect way to elevate your loafer life — limited quantities online now

FRĒDA FRIDAY〰️bandana styling + charms on shoes + summertime nostalgia. Tune in with @meganwilkinsonpapay live from Montana 🌻🦋⛰️ Questio…

MEET US AT MARCHÉ ✨Women supporting women is what builds us and drives us every day — and @marche.collective is such a beautiful celebration…

FOUNDER STYLING 💫 Ballet flat season is here—and so is the JADA. Our iconic flat is made in a rainbow of colors to suit all moods and styl…

FRĒDA FRIDAY 〰️ Ballet flat styling + chatting through all the ballet styles included in our flash sale! 20% off ballets for a limited tim…

HEY SF!! Join us for custom monogramming by our friend @lefeels_ It’s so fun to personalize your pair or favorite FRĒDA accessory 🎨 Satu…

FRĒDA NYC TURNS 1 💫We opened our SoHo store at 83 Mercer one year ago and wow did you show up! In the last twelve months we’ve met so man…

The freshest baby blue hue 🩵 our new JADA

FRĒDA FRIDAY ♥️ chatting through all our favorite FRĒDA styles now part of the 25% off Black Friday sale!! @meganwilkinsonpapay is crushin…

Fisherman lineup 🎣 New materials, new colors, best-sellers ✨

THAT SUMMER FEEL 🌈 handwoven ballets in a rainbow of colors perfect for stepping into summer in style

FRĒDA FRIDAY 〰️ STYLE SESSION Discover how we are styling the JADA ballet flat + SERA fisherman sandal for summer — from a western take in …

All the reasons I looooooove our SERA fisherman sandal ✨

Vintage Drop and Leftover Leather collection behind the scenes. Beginning with the best day curating vintage at @trove_sonoma, then styling …

PERSONALIZE YOUR PAIR 🦢 Hey LA, we invited our friend Ali Rybczyk of @lefeels_ to hang and hand paint on any of your favorite FRĒDAs. Com…

FRĒDA HOLIDAY WISHLIST ♥️ making a list and checking it twice with FRĒDA friend Lizzy aka @hangryb.tch Elevated loafers + charms, cozy sh…

DENIM STYLE SESSION with @meganwilkinsonpapay My favorite trench, in my favorite place. The FRĒDA x Derek Lam 10 Crosby denim trench and J…

BALLET SALE 〰️ final chance for 20% off your favorite FRĒDA flats. Sale ends 6/30 at midnight pst. Don’t miss out!

STYLE SESSION with @natalieborton sharing how she wears the ELBA loafer + @nataliebortondesigns x FS loafer charms for Fall We adore Natal…

RENEWED ENERGY 💫 all smiles for so many reasons!! 2026 brings festive energy, celebrating our 15th birthday year, connecting IRL—analog a…

RAIN OR SHINE our weatherproof boots are the perfect mix of comfortable + cool. From the lightweight lug sole to the studded welt we adore…

FRĒDA x Don’t Let Disco beaded totems perfect for personalizing your ballet life — launching 4/29 💫

FOUNDER STYLE ✨ in the SERA fisherman sandal @meganwilkinsonpapay + @crispalomonelson take on the city in their go-to 10k step sandal! We…