Baxter of California

Three essentials. One elevated routine. 👊 When it comes to your shower, less is more, if you’re using the right products. 🧼 Cleanse 🌿 R…

Need a cleanup? Baxter Finley’s got you. Fall’s calling. #barber #westhollywood #cleanuptime #menshaircut

We let the scent speak for itself. 👃🍋 Fresh Italian Lime meets Pomegranate Essence in an aluminum-free deodorant that smells as good as i…

Take a deep dive into Daniel’s shaving routine with #BaxterofCalifornia products. Share your grooming tips in the comments! #mensgrooming #…

We took Italian Lime and Pomegranate Essence to Abbot Kinney for the ultimate smell test. 🍋‍🟩 The reactions speak for themselves. 👀 Fre…

The sound of a fresh start. 💧 Witch hazel, aloe, chamomile, cucumber and green tea come together in our Herbal Mint Toner to make the step…

Travel sharp with our Travel Kit, available at a special price for a limited time. Includes everything you need to stay fresh on the go. Fl…

The Modern Side Part made easy. Using Baxter of California Hard Water pomade for strong hold, a natural finish, and effortless style. #bax…

Smelling fresh is the kind of holiday magic that doesn’t wear off by noon. Our Deodorant Trio is a great way to try all three of our signa…

One Dopp Kit. Endless weekend trips. What are your three non-negotiable grooming essentials? 👇 #BaxterofCalifornia #MensGrooming #Travel …

POV: Unboxing your go-to self-care essentials in your favorite scent. What’s your scent of choice? #POV #asmr #giftguide

What would be on YOUR desert island survival kit? #ramshouse #gorams #ramsnation

Take a look at @jordan.corpus’s simple routine featuring Baxter of California’s Mystery Box. 🎁 #mensmorningroutine #everydayessentials #b…

It’s here! Baxter of California’s The Holiday Edit has arrived. Have you made your list? Checked it twice? Our biggest holiday event of th…

Long days. Late nights. One routine that keeps up. 🌊 Exfoliate. Recharge. Protect. Your summer essentials, all in one lineup. ☀️ #BaxterOf…

Join us behind the scenes of Baxter of California’s The Holiday Edit shoot, always a good time when the grooming game’s this strong. #TheHo…

#behindthescenes with Kais in the making of our Holiday Edit. #baxterofcalifornia #holiday

Your hair’s favorite pomade is back in stock! #claypomade

Watching the @rams get that W with @baxterofca essentials just hits different! Our MVP @chance shows us how he gets his hair game-day ready…

What’s in your 2026 dopp bag for making game-changing moves? Our pick? An exfoliating body bar, deodorant and recharge cream that keeps th…

Ready for a fresh start? Build your own skincare bundle and lock in a simple 3-step routine that is easy to stick to year round. Head over …

The @rams make season-defining moves. We craft the essentials that define every day. Baxter of California, proud partners of the Los Angel…

Real faces. Proven formulas. Start your year fresh with our award-winning skincare essentials. Check out baxterofcalifornia.com (link in bi…

Two looks. One pomade. 💼 Michael shows us how he styles two different looks before heading to work using Baxter of California Clay Pomade.…