
🚨The Summer of Self-Care Giveaway has arrived🚨 There’s nothing we love more than celebrating the community that continues to show up for…

The countdown is ON ⏰ Only 24 hours left to apply to the #DEdreamteam ! And yes… we’re watching! We’re in the comments, checking the share…

✨ Listen closely… How does an all expensive paid trip and free makeover, courtesy of Design Essentials sound? Here’s how to enter: 💜 Foll…

Okay stylists…this one might start a debate 👀

Imagine winning an all expense paid trip AND makeover on Design Essentials 👀✈️ This Summer we’re giving you even more time to enter for a …

Design Essentials Day at @rickeysmileymorningshow 💜🎙️ Cornell McBride Sr. and @cornell_mcbridejr pulled up to the @RickeySmileyMorningSho…

Meet Kailen. 🧪 Beauty girl. Science girl. Future PhD. 🌎✨ She started her first beauty brand in middle school. Then came Spelman, cosmetic…

If you didn’t know, know you know.....Sta-Sof-Fro walked so “Design Essentials” could run! 🙂↕️💜

POV: You entered the Summer of Self Care giveaway because you’ve been a Design Essentials girl since day one… and ended up getting the hair …

Some things are simply DEbatable. 👀 Welcome to The DEbrief, where the DE team settles the hair takes, product opinions, and questions that…

Black Business Month, but make it legacy. 💜

Let this be your reminder that you DEserve to be celebrated, always. 🤎 Meet Megan, our next Summer of Self-Care giveaway winner, illustra…

We’ve heard the discourse 👀. Here’s your gentle reminder that we’re black-owned, ✨Black✨ chemist-backed, and we’re staying that way 🤭

The family secrets have been revealed! ✨ 👀 Building the largest Black-owned international haircare brand aint easy but the keys to succes…

The Lab Has Entered the Chat. 🧪👀 Check out these product hacks straight from brains behind the formulas! Save this, we promise your next …

Atlanta, this one’s for the women who make this city what it is. ✨ This Black Business Month, Design Essentials x Urban One Atlanta are cel…

That Honey Crème is NEVER beating the thick allegations 😭🍯

Another legendary Design Essentials summer is in the books. 💜💚 From $30,000 to free makeovers, we really had a blast this summer! Now bus…

Take notes, gentlemen. The ladies have some thoughts 👀

This NYFW, let us remind you that there’s power beyond the runway. ✨ Every year, we partner with Runways to Freedom to turn fashion and tal…

The Design Essentials Dream Team is looking for its inaugural crew of creators. 💜 If you’ve got a hair story to tell, love putting your co…

POV: it’s Friday and you just got your hair done🤩

Happy National Women in STEM Day. Humble reminder that you wouldnt have your favorite hair products if it wasn’t for the girls💜✨ We’re DE…

I love being the science behind the largest Black-owned hair care brand in the world. 🤭
See full brand analytics
Sign up for free to see all social channels, engagement metrics, growth history, and score breakdown.