The August People

Can’t blame ‘em 🙃 Oversized, baggy pull-on pants in natural fabrics. In allll the stripes, prints and colors we love.

new arrivals in the pant section 🍐 which pair? strawb pants 🍓 storybook pants 📚 anjou pear pants 🍐 going someplace pants 🌐 field stri…

new arrivals edition 😍 new year: new things are here! pants for kids who don’t like jeans… for kids who like baggy + stripes + patterns

Age-appropriate & extra-cute 👌

🚫 no beige baby if babies could talk, they would choose color colorful, cotton clothes for baby

🚫 beige babies Say it with me… color and cotton Cotton clothes for babies don’t have to be beige.

Like ever ☺️ 100% cotton, just the right amount of baggy, hand drawn graphics and ofc all the color. T-shirts that feel like childhood

The best kid’s style is not new ☺️ It’s cozy cardigans, soft layers & loose pants.

Mix / don’t match 👌 Who made up these fashion “rules” anyways? If you like it togther - wear it or even better letter your kid wear it.

Fall pants are here 🙌 100% cotton pants that aren’t jeans

I can’t pick a favorite, can you? 🥹 Monday: Made of stars romper ⭐️ Tuesday: Stawberry picking set 🍓 Wednesday: 1776 romper & merino bea…

I have never shared this because it’s hard. But I want to give my dad credit for everything he did to help me build this brand and it’s good…

Boys want to wear color too ✌️ My 4 year son was recently asked what his favorite color was. His response? “Rainbow” Somewhere along the …

Never going back to beige 🚫 When I started this brand in 2021, kids’ clothes were beige and neutral EVERYTHING. Oatmeal, sand, mushroom, …

Be a print-mixer 🌀 A little nervous to try? Just use these 2 little rules of thumb: 1. Make sure your patterns have one color in common 2…

Work-life balance is actually a myth. 😅 People often ask me how I “balance” being a mom of three and running my own business. And honestly…

Saved drafts for reels & posts all gone 😭 Has this happened to anyone else? I had the so many edited reels queued up to post… went to po…

Who decides what *matches* anyways? ★ Save my fave formula: Start with a statement piece 🍅 Add something unexpected and pull one color …

100% cotton prints 🍓🍋🫜 We got the lemons, radishes, strawberries, gingham and stripes

This one is for the boy moms. You know 😘

The best decade for baggy 🙌 Striped shirts, baggy sweatshirts, track pants…. All of the above make the magic happen.

Okay… Alright. 🔥 Be a pattern-mixer.

You’re THAT mom ☁️ You’re not extra. You just know how polyester ends. Itchy sleeves, super sweaty bc plat I doesn’t breathe, meltdowns ove…

8 year old me is screaming 😭💃 If someone would have told me that one day I would not only design children’s pants but I would also design…