
700k of you + we still can’t believe it. from the bottom of our hearts, thank you for every follow, every share, every “omg you have to try …

700k of you + we still can’t believe it. from the bottom of our hearts, thank you for every follow, every share, every “omg you have to try …

you’ve found your perfect match, now find your hair’s. soulfood + soulstruck = your soft-hair soulmates. *giveaway closed* we’re giving a…


“so I got this dry hair mask in the mail and was so skeptical of it working but WTF @amika” - @niicolelane (she/her) after using soulstruck …

we took a hint. or, like, a thousand. the most-requested launch in amika history is almost here + it’s everything you hoped it would be (+ m…

every hair crisis needs a hero 🧡 our girl @x_olandria is reaching for the wizard to save her hair day. ✨ works on all hair types (wigs + …

you’ve waited long enough. the future of color care is coming soon @ultabeauty ❤️

you’ve waited long enough. the future of color care is coming soon @ultabeauty ❤️


NEW amika:aura hair + body mist, the most-requested launch in amika history. fruity, feel-good, + everything you hoped it would be. our sign…



bursting with a brightness you’ve felt before. ripe, radiant, glowing like a sun-soaked memory 🌞 a floral heartbeat floats in. soft but c…


is it just us or do our new kits spark ✨extra✨ joy in 5120 x 1080? 💫🩷 each set was designed to boost your mood while giving your hair the …

the drop your DMs manifested. coming 8/22 to the @sephora app 💫 spoil the secret: head to the link in our bio to join the waitlist!

supersize your routine + save big 🛍️ @ultabeauty’s big summer beauty sale is in full swing + all amika shampoo + conditioner liters are 25%…

rinse, lather, spirtz, repeat 💫🧡 Canada friends: come see us at the @sephoracanada pop-up now through the end of the month to stock up on …

#amika is pro-approved ✨ @hairbygstar (she/her) has been using our anti-frizz line on her silk press clients + the glow speaks for itself: l…


target concerns with amika's treatments that are tested, trusted + proven to deliver for all hair

we had @niyelle.j (she/her) put our perfect leave-out recipe to the test... and, well... the result speaks for itself 😌 products used: ✨…

a scent you can feel
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