
The right product does not cover you up, it brings your whole look together. Watch this BLK/OPL favorite transform the before into a smooth…

Before BLK/OPL. After BLK/OPL. The difference speaks for itself. One product, one seamless transformation, and a finish that still looks l…

This is why it stays in the routine. From the first swipe to the finished look, this BLK/OPL favorite delivers rich payoff, reliable perfor…

Come shopping with me! 🛍️ Today we’re finding BLK/OPL favorites in-store, from complexion essentials to lip must-haves. Don’t have time f…

Meet the stick that does it all. 🙌🏾 From full glam to “no makeup-makeup,” TRUE COLOR® Skin Perfecting Stick Foundation makes it easy to c…

Fall lips are making a statement. 💋🍂 From bold reds to rich, moody tones, our Liquid Matte Lipstick has a shade for every fall mood. Wh…

Sometimes you just have to see it for yourself. One side done. One side untouched. The difference speaks for itself. ✨ Did you spot the …

They asked what we bring to the table. Makeup that actually understands your skin. BLK/OPL has been doing the work for decades... and we’r…

Sis, take the makeup off. All of it. 🖤 Nighttime is when we give our skin a little extra attention — cleansing away the day, replenishing…

The breakout can stay. The evidence? Not so much. 👀 Watch how we use BLK/OPL to even out the look of a blemish, dark spot, or discoloratio…

Skin looking too good to gatekeep 👏🏾 TRUE COLOR® Foundation Stick with SPF 15? She melts in, covers everything, and still feels like skin…

Your lips just entered the conversation. 💋🔥 Turn up the heat with the Liquid Matte Lipstick for bold color and a matte finish that knows …

The grip says everything. 💄 When your BLK/OPL favorites are this good, putting them down is not an option. Which product would be locked …

One more day to save. ⏰ Get 30% off select BLK/OPL lip favorites at JCPenney through August 1. Precision Lip Definers. High-Shine Glosses.…

Okay ladies, I need backup. 💄 Which lip shade are we choosing? Drop your pick in the comments, then tell us what you’re pairing it with—a…

Your favorite lip colors are officially back in stock. 💄 From bold mattes to high-shine finishes, it’s time to restock the shades that br…

Come beauty shopping with us at JCPenney. 🛍️ From complexion staples to lip products that bring the color, BLK/OPL has everything you need…

The lip combo of the moment is giving rich, sultry, brown-on-brown perfection. 🤎 Defined. Glossed. Effortless. The kind of lip that works…

The perfect lip combo? It’s all in the layers. 💋 ✨ Line: Define and shape with Precision Lip Definer. ✨ Color: Add bold color with Risqué…

Makeup looks better when skin is balanced first. Mist Me Not boosts hydration, smooths texture, and helps your glam last longer — without s…

Your lip mood can change. Your lineup should keep up. 💋 Define it with Precision Lip Definer. Layer on rich, high-shine color with Colorsp…

Matte lips without the dry lips? Yes, please. 💋 COLORSPLURGE™ Liquid Matte Lipstick brings bold, saturated color that lasts, without the d…

The perfect match doesn’t exi- Enough said! True Color™ Concealer matches your actual skin tone and undertone. It brightens without the as…

Behind every beat, every campaign image, every backstage beauty moment, there’s an artist making decisions on shade, texture, placement, fin…
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