Etam

Meet Moccha. Rich, warm and effortlessly confident. The perfect shade for the season ahead. REF : CHUCHOTEE SET #etam

Freshly washed, ready to wear again. Some favourites never stay in the drawer for long. REF: DEMOISELLE SET

Let the light in. A light silhouette, delicate florals and all the softness of September. #etam

One of the captivating moments that brought House of Icons to life, featuring @yousramohsen from @crazyhorseparis in Etam. Welcome to House…

For House of Icons, @soniasieff captures Ginger Knockout in an intimate portrait for @crazyhorseparis, revealing the contrast between @valer…

A new chapter begins, enjoy the ride. Filmaker: @uncyphill​ Stylist: @chloédugast ​ Models: @siennaschmidt & @anthifakidari​ HMU: @bruno.si…

Ready for fall. Fine knits, delicate lingerie and silk pyjamas come together in effortless layers, from morning to night. REF: BENO SET REF…

No rush. No plans just yet. Inspired by the timeless spirit of Saint-Germain-des-Prés. ETAM × @lesdeuxmagots

Five more minutes. The city can wait. Soft cotton, playful prints and the easiest way to start a new year. #etam

110 years alongside women, through generations, movements and change.   Last night, a new chapter began with House of Icons.   And the story…

Something iconic is coming. Stay tuned. Featuring: @mylenedorange @womensmotorclub @clara.lijewski @mamamoto_pct

For House of Icons, @soniasieff turns her lens to @yousramohsen , known on stage as Laïla Liberty at @crazyhorseparis , for an intimate port…

For House of Icons, @soniasieff captures Leni Panorama of @crazyhorseparis in an intimate portrait, revealing @avahoareau behind the stage p…

A rendez-vous with yourself, somewhere unexpected. REF: SOFT OBSESSION SET

Back in the city. Back to yourself. A new season. A new rhythm. Endless possibilities. #etam

More than an event. A state of mind. Relive the moments, performances and personalities that brought House of Icons to life. The next chap…

Lights on. Music up. At the @bus_palladium, the @crazyhorseparis dancers brought Etam creations to life through movement, light and their u…

Inspired by books, cafés and the art of taking your time. @etam × @lesdeuxmagots celebrates the effortless elegance of Rive Gauche through a…

Delicate underneath, warm layers on top. Fine thermal tops, chunky knits and oversized jackets come together for colder days. REF: HELIA BO…

The pyjama, styled to be seen. REF: PEARLY PYJAMA SET REF: MASCARADE SET

Every story starts somewhere. This one begins in Saint-Germain-des-Prés. The Literary Season is almost here. And so is our next chapter. St…

A sunlit moment, caught on camera. A glimpse behind the scenes of September’s softness. REF: CLARIKA CARDIGAN REF: LOLA BRIEFS

Still dreaming? Stay a little longer. Playful prints, ultra-soft cotton and easy silhouettes for slow mornings. REF: RITA #etam

Some pieces always feel right. A delicate lace set you’ll reach for again and again. REF: DEMOISELLE SET REF: STELLA SHORTS