Hot Tools

CLOSED The best hair starts with the right tools. ✨ When a brand trusted by professional stylists for over 30 years teams up with a bran…

The perfect kit exists and we teamed up with @crickettools to gift it to one lucky stylist ✨ Featuring the 1.25” 24K Gold Marcel Iron, 2” 24…

Who needs rollers when you have the 2”?   #ultabeauty #ultafinds

We’re officially live on @tyb.xyz and we’ll be choosing 5 members who complete our welcome challenge series to gift our iconic 24K Gold Curl…

Never heard of it 💅 #curls #slickback

Is Old Money hair on your inspoboard? Learn how to get this chic and classic bouncy blowout with @juliajcorrea at @avantisalonboston.✨   Sav…

What if I forget what a good job I did? #curls #stylist

It’s not a suggestion ‼️ #stylisthumor #salonlife

It is that serious ✨ #curlingiron #goldiron #ultafinds

Does always having perfect hair count as a hobby? #curlingiron #curls

There’s gotta be a scientific explanation #curls #saloncurls #hottools

Your fall look isn’t complete without 24K Gold curls ✨ #ultafinds #ultabeauty

Tag a stylist in the comments that’s always holding it down ✨👇🏼 #salon #hairstylist

Soooo satisfying #targetbeauty #targetfinds

Our Amazon Prime Day Deals are happening now! Save big on select tools including our 24K Gold Curling Irons ✨ #amazonbeauty

We’re absolutely obsessed with this updo by @audreywebbbeauty at @avantisalonboston! She used our ¾” 24K Gold Curling Iron to achieve tight,…

Wedding guest hair that lasts from ceremony to cocktail hour and until the final song has played ✨ Save this video as inspo for your next we…

These dreamy, uniform Marcel curls brush out to reveal a classic old-Hollywood look in this tutorial by stylist @hairbyliberty at @avantisal…

Sleek, glass-like hair is in, and it’s effortlessly achievable with the Hot Tools Black Gold Flat Iron. #ultahaul #glasshair

Forever obsessed with beach waves... 😍 #beachwavetutorial #waver #ultafinds

Have you tried this "twist and slide" technique? See how @houseofglam_az does it with our 24K Gold Curling Iron 🏖️ #beachwaves #summerhair…

We’re obsessed with this celeb-inspired wave tutorial by @hairbyethansilver at @avantisalonboston using Hot Tools! What other looks should …

The 24K Gold Iron is that girl for every special occasion hair look. Save this for curl inspo ✨ #ultafinds #ultabeauty

What are your thoughts on this alternating curl technique? #curltutorial #ultabeauty #ultafinds