Supersmile

This is a New York moment. Supersmile is proud to join the city, and hear what’s made everyone smile the most about the Knicks winning the s…

Jess and Gio will be taking on the red carpet tonight for The Night of Too Many Stars. Obviously, they have to prep their smiles with Supers…

Founded in 1987 by Dr. Irwin Smigel and Lucia, Supersmile continues as a family-owned, woman-led business, led today by Lucia, Founder and C…

January ‘23 we had some fun with the legendary Yayoi Kusama during one of her “exhibitions”. . . Featured: Zina45 Toothbrush Supersmile, pr…

Our Director of Product Innovation shares why the Zina45 is award-winning for a reason. The Zina45 has been recognized by Glamour Beauty & W…

Meet Lucia Smigel, the visionary founder and CEO behind Supersmile. ✨ One of the earliest pioneering female CEOs, Lucia helped transform mo…

This Father’s Day, we are remembering and missing Dr. Irwin Smigel, the visionary founder of Supersmile and the “Father of Aesthetic Dentist…

Our visionary, creative, and inspiring leader, Supersmile CEO Lucia Smigel, returns to celebrate the 50th anniversary of the American Societ…

We 💙🧡our Knicks! This Finals Series, support in style with our Crystal Collection Toothbrushes. #supersmile #teethwhitening #goknicks

For Autism Awareness Month, supersmile is proud to support the New England Center for Children, a worldwide nonprofit dedicated to transform…

✨ NEW + QVC EXCLUSIVE ✨ Meet The Works Peppermint Swirl 🍬🌿 Candy cane lovers, this one’s for you. Crisp peppermint, a touch of sweetness…

Happy Labor Day from Supersmile. 🤍 💙

We’re proud to see Supersmile featured across these incredible outlets this June. Thank you for following along! 💙 #supersmile #teethwhite…

The best part of the night? Getting ready with your girls. Supersmile is an essential part of our routine. Make it a part of yours. #supers…

Superstrips, Lip Balm, and Whitening Powder. Stick these in your summer bag for fresher breath and whiter smiles, wherever the season takes …

What makes Supersmile different? Calprox®, our proprietary formula. Instead of using harsh abrasives like silica or charcoal to scrape stain…

A fresh mint formula that does more than whiten. Peppy Mint remineralizes and restores enamel with nano-hydroxyapatite while leaving smiles …

Flossing is only effective when you’re doing it correctly. 🦷 Use a gentle C-shape around each tooth and guide the floss just below the gum…

After coffee. Between meetings. Before dinner. Designed to keep your smile fresh, bright, and polished wherever you go. The kind of essenti…

The headlines may be from the archives, but the conversation never stopped. From Dr. Irwin Smigel’s pioneering vision to the science of Calp…

After eating sugary foods or drinks, the bacteria in your mouth produce acids that can weaken enamel and promote plaque buildup; to help pro…

Fireworks fade. Your smile doesn’t have to. ✨🇺🇸 Keep stains at bay this Fourth of July with the Supersmile Professional Whitening System. …

Ever needed to brush your teeth but couldn’t? After a meal, before a kiss… you get it. Meet Quikee, an on-the-go formula that freshens breat…

Have trouble cleaning between your teeth? Elevate your oral care routine with the Zina Water Flosser. It is designed to remove plaque, bacte…