First Day

Either way, First Day always makes it into the cart. Find your favorites in the Target vitamin aisle 💛

There’s a First Day gummy for just about everyone. ✨ Which one is your favorite? 💛

A better question than “Why does it cost more?” might be “What’s inside?” We believe in investing in thoughtfully formulated ingredients, n…

Why is your teens growth such an important health signal? Their body needs the right nutrients to support all the changes happening during …

Just one more simple way to help support your kiddo’s daily routine before they head out the door! 🎒

Hot girl walk = First Day restock.

Growing bodies have changing needs. That’s why our formulas are made for different ages and stages, not just different labels on the same b…

Vitamin labels can look complicated, but you don’t need a nutrition degree to read one. 👀 Save this for your next vitamin aisle trip. 💛

Why both? The Women’s Multi helps fill everyday nutrient gaps with vitamins and minerals your body needs, while the Women’s Tribiotic is foc…

Your vitamins can’t work if they’re sitting in the bottle 👀 Just like a plant needs consistent care to thrive, your body needs a steady su…

Never missing a day prioritizing my health 💙

Peace of mind looks a lot like trusting what’s in your daily routine 💛

Consider this your reminder to do one thing for yourself today. ✨ Prioritizing yourself can look like moving your body, getting outside, st…

Your wellness routine shouldn’t require a shelf full of bottles ✨ At First Day, we believe wellness should be simple, approachable, and eas…

IT’S OFFICIAL! You can now find First Day at Meijer! Whether you’re shopping for your toddler, kid, teen, or yourself, we’re making it eas…

✏️📚 A new school year means new challenges, new routines, and new opportunities to grow. Whether they’re learning their ABCs or tackling a…

Big news, now on the shelves 💙 First Day is officially at @vitaminshoppe!! You can now find your favorite First Day day-to-night support,…

🎯 NEW at Target! From brain support to gut health, your family’s wellness routine just got a whole lot easier. Find our newest arrivals in …

First Day is coming to a new retailer near you! Starting September 16, you’ll be able to find some of your First Day favorites in-store — m…

Last Call!! Target run, anyone? 🛒🎯 If you’re headed to @target, make it count! For a limited time, you can get 20% cash back on First Day…

Share the wellness. Earn rewards. From now until 7/26, we’re boosting our referral offer! Share First Day with people you love and everyon…

Your toddler’s daily essentials just got a little sweeter! For a limited time, get $10 BACK when you purchase First Day Toddler Multi at y…

Sharing wellness is even sweeter when everyone wins! 💙✨ For a limited time, give your friends 55% OFF their first First Day order and get …

Prime Week just got a whole lot better ☀️💙 Save up to 52% when you shop with code PRIMETIME. And when you spend $75+, you’ll also unlock:…