BASMA

Pink on the outside, your perfect match on the inside 🩷 Shop The Foundation Stick @sephora & basmabeauty.com.

We want to giveaway Complexion Brushes with your name engraved on it! Drop your best giveaway ideas in the comments 👇🏼

We put the transfer-proof Lip Lock Liner through its toughest test yet.🍕🔥 Will it survive?

Meet Your Perfect Match ™️ There’s a reason the match hits different. 20+ years of working with skin, color and pigment. A Beverly Hills …

Pink on the outside, your perfect shade on the inside. @miascipi0 is wearing 035 in The Foundation Stick. Shop @sephora & basmabeauty.com.

“I think it’s the best stick foundation I have ever tried. It doesn’t feel heavy like other stick foundations I’ve worn over the years and i…

Toronto girls, this one was for you 💋

Basma Hameed isn’t your typical beauty brand founder. 💗 With decades of expertise in skin, colour and pigment, Basma became a Beverly Hill…

Finding your match is kind of our thing. Shop @sephora & basmabeauty.com.

Shade matches that will *literally* leave you speechless. Shop your shade @sephora 🤍

“This has to be fake.” No, the match is just that good. Shop The Foundation Stick @sephora & basmabeauty.com!

Finding a foundation that doesn’t look orange shouldn’t be so difficult. And we’re here to make it easier. Find your shade @sephora & @sepho…

Getting ready in 10 minutes has never been easier. Here’s a breakdown of @dropfears BASMA routine: 031 in The Foundation Stick to conceal 0…

Women in STEM 👩‍🔬🥽

Share this with your bestie because we’ve teamed up with @sipjerrys in Toronto to bring you two limited-edition drinks, dropping on Septembe…

How would you wear Bubble Gum Pink?

Why are you settling for a lip liner that disappears after your morning matcha? Shop the transfer-proof Lip Lock Liner @sephora and basmab…

The cool-toned pink your makeup bag was missing. Shop our best-selling shade, Bubble Gum Pink @sephora & basmabeauty.com.

The foundation we’re wearing all summer long. Looks like skin, wears beautifully, and can handle the heat. Alyssa is wearing SHADE 033. Sh…

Pink on the outside, your perfect match on the inside. The Foundation Stick is available in 42 shades. Shop @sephora & basmabeauty.com.

Mesmerized by the match. Comment if you need help finding your shade. Shop now @sephora & basmabeauty.com!

When we said waterproof, we meant WATERPROOF. Shop The Lip Lock Liner @sephora & basmabeauty.com.

Recreating Leah Kateb’s lip combo with the shades she wore in The Lip Lock Liner! Shop @sephora & basmabeauty.com.

Pink on the outside, your perfect match on the inside. Comment if you need help finding your shade! Shop @sephora & basmabeauty.com!