Rituals

Just an average day on our shop floor... 😅

It’s bloomin’ beautiful out here! We’re collabing with @bloomandwolf_amsterdam to give you a free silk bouquet and shower foam with a minimu…

Spotted at @republiekbloemendaal: our beachside vending machine, stocked with little moments of joy 🌊 Stop by before the end of September …

In case you haven’t heard... who let the dogs out? Rituals Dog Care has officially arrived. Discover it now in boutiques and online 🐾 #Do…

Knock knock... Uukumwe has arrived ✨ This weekend, receive two gifts with a minimum spend: a shower foam and a limited, hand-made scarf co…

❤️ Attention Londoners ❤️ We have come together with @elan_cafe London for the ultimate self-care duo! Buy a Rose Matcha Latte at EL&N Carn…

Founder Raymond approves: our boutiques are packed with hot new stuff! ✅ Come and see it all this weekend at our New Arrivals Weekend. What…

The sounds of an everything shower done right 🌹🔊 What's your ultimate everything shower line-up?

Got the Sunday scaries? Even the best interviews start a little chaotic, right @iamrenanpacheco ? 👀

Today's the day 🩷 🎬 Tonight at 20:00 CEST, our NEW Limited Edition makes its entrance. Livestream, giveaways, and first access – all in t…

The wind carries something new 🌞 Join us live on Wednesday at 20:00 CEST in the Rituals App. Yours before anyone else. Members only.

Woof! The dogs that get it, get it 🐶🫧 Surprise your four-legged friend with a routine that makes their tail wag. No more muddy paws. Just…

Tonight, two NEW fragrance collections are unveiled! And our special guest (the man himself) is giving some away too 👀✨ 20:00 CEST in th…

The summer essential everyone waits for is here! ☀️ The Ritual of Karma x Tiny Miracles beach bag is back. 🧡 Made for sandy toes, golden h…

Something very important has arrived… 💌 And trust us, you’re going to want to see what’s inside. Tune in 26.08. Consider this your invita…

Uukumwe is in boutiques and online NOW 💖 Inspired by the Oshiwambo word for unity, co-created with people from with the Ovawambo community …

@crisp_nl and Rituals are bringing food and wellbeing together. In collaboration with Ayurvedic chef @miriambenkacem, three vibrant, seasona…

Our shimmer body oil is pure satisfaction ✨ Sun-kissed glow, golden shimmer, and a scent you’ll want to wear on repeat 🪷

Get a sun-kissed glow, whatever the weather. Our lightweight self-tanning foam is a colourless mousse that leaves skin with a radiant golden…

An insane summer glow with our products from The Ritual of Ayurveda. That's all. 👠

Team SPF foam or spray? Whatever your choice is, we've got you covered 🫶

☀️ It’s getting hot in here. Introducing: The Ritual of Karma SPF 50 Stick ☀️ Our new SPF 50+ stick glides on effortlessly with broad-spect…

With the relaunch of our iconic collection, The Ritual of Ayurveda, we’re not playing Jenga, we’re playing ZENga.🧘‍♀️✨ Stack by stack, we …

Father's Day gift idea 🤝 solved. Pick his favourite product and add a personalised engraving in-store for that extra thoughtful touch. Av…