PURA

Built with heart, crafted in Canada, and made possible by this incredible community. Here’s to celebrating every little milestone together.…

Still bootstrapped. Still Canadian. Still making skincare we believe in. 🇨🇦👩🏼‍🔬 Thanks for making this story possible. 🤍

“This did not go as planned…” 🥂😂 And honestly, that’s a pretty good metaphor for entrepreneurship. 11 years later, we’re still showing u…

The effort was there. 😂🤍👩‍❤️‍💋‍👩

45 today. 🤍 This year feels less about celebrating a number and more about celebrating the people, moments, and community that have made t…

When everyone just drops their bags 🧳 and you don’t even care for about 2 hours. Are you an unpack immediately type A kind of gal, or a typ…

The mamas deserve it. 💖🫶🏻✨ #mothersday

can’t wait to cancel the night before 😉🛌☕️

Nothing worse than that buzz in your ear! The mosquitoes are extra relentless this year. ☔️🦟 That’s why we partnered with a fellow Canadian…

Pinch me. Took a little road trip to YYC to see this 90’s icon @alanis and all the feels of being a young teen with her music as the soundtr…

Every great space has its own energy. When Impact House @trainimpact founders Ivan & Xan joined us in the PURA lab, we set out to capture t…

The inspo behind our latest potion. I’ll always be a girl who loves a beautiful sunset. 🌅 Maui Sunset available now. 🌺🫶🏻✨ #purabotanic…

Priorities! 🧖‍♀️ A little Petal Fudge hydration therapy never hurt. 🌸 @marlarenae Get a FULL-SIZE Petal Fudge Hand + Body Cream FREE wit…

We couldn’t resist. 🧁🌸 Just made us want cake! #dotcake #viraldotcake #dotcakeskincare

POV: you finally look down at your hands… and realize they need some love too. 🌸 Meet your new little luxury for hands and body: Petal Fud…

HIM: just a $100 bag… ME: If $100 meant emotional support, confidence, and clear skin 🙊✨ Our Mother’s Day GIFT WITH PURCHASE 💐 Receive th…

A little western magic is officially in the air. 🤎✨ @missponokastampede @missrodeosundre Today we joined @exploreedmonton and the @canadi…

Having a whirlwind romance with Montreal. Radiant skin, food, jazz, & museums are the mood. Loving and grateful for every moment. 💖✨

My favourite kind of date @kindicecream A sincere thank you for helping us celebrate our 11th birthday this weekend. 🥳🍦🎀 #purabotanica…

8pm, overnight mask on, fresh jammies, clean sheets, tall glass of water. Elite weekend night. 🧖‍♀️🌙🛁 @marlarenae Receive our full-size …

Eleven years later, and I still get so excited to share the products I genuinely reach for every single day. 💛 If you’re shopping our birth…

Fall. Our favourite season. 🍂 The season of busy mornings, cozy nights & luxurious little rituals. And just in time… PURA’S BODY SALE IS …

One of our favourite things to do is get out into the community and share the PURA magic, especially when it comes to being a part of someth…

And just like that, September is almost over. 🍂 Somehow, so much can change in a year. The people, the plans, the places you call home… ev…